Mobile Subscribers Increasingly Listening to Music on their Handsets [m:metrics]
Nearly 11% of mobile subscribers in the U.S. and Western Europe listen to music on their handsets, ranging from 5.7% of U.S. users to 20% of Spainish users, according to an extensive study by m:metrics. Sideloading represents 83% of mobile music usage in these geographies, far outpacing full-track mobile downloading.
FCC Chief Says Economy Could Hurt Wireless Sale [Reuters]
The auction, which is expected to raise $10 billion for the government as it sells airwaves being returned by television broadcasters in early 2009, will nonetheless go on as scheduled beginning Jan. 24. AT&T, Verizon, Vodafone, Google, and others are expected to participate.
Text, Banner Ads Most Used by Marketers in Mobile [AdAge]
The percentage of mobile marketers who used podcasts to advertise dropped from 33% to 24% from May to November 2007, and the percentage who used video dropped from 31% to 29%, according to a survey by Advertiser Perceptions, a market research firm. However, video ads are expected to rise again as mobile video technology improves. 70% of marketers use text ads to advertise, the most popular of all mobile forms, according to the report.
The Attack of the Ad-Sponsored Phone Call [Fortune via CNNMoney]
Internet phone company Jangl is testing a variety of “in-call” advertisements in place of charging its customers for making calls. Jajah, which provides similar Internet phone services, will begin crediting its customers’ bills with free minutes if they agree to listen to 15-second ads. One example of an “in-call” ad: “Please hold while Jajah’s connecting your free call, brought to you by the Sony Image Station. With Sony the results are beautiful.”
Related: YouMail Text Ads Necessary For Free Service [MediaPost]
BART to Test Using Cell Phones as Tickets [SF Business Times via MSNBC]
San Fran’s BART rail service is experimenting with a plan to let riders pay with their cellphones. This month, 300 Sprint customers will test the new service by placing a debit card-like microchip inside their phones, and swiping them over fare gates to gain train access.
A Web 2.0 Dashboard for Buzz [BusinessWeek]
StrategyEye, a London-based startup, is hoping to become the new Google of market research: the company’s site scans the web—including blogs and social networks—for info on any given company or topic, and reports its back in an concise format.
Facebook’s Scrabulous Under Fire From Hasbro [MediaPost]
Scrabble owner Hasbro is demanding that Facebook remove the popular Scrabulous application, which was created independently of the company, citing copyright infringement. Hasbro has already struck a deal with EA to create a Scrabble game online. However, banning the app may prove tricky: a “60 Minutes” interview with Facebook’s Mark Zuckerberg Sunday showed the site’s founder enthusiastically playing the game — with his grandparents.
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.
Leave a Comment