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NGT NEWS: Mobile Sites Grow, IBM on Apple, & African Laptops

by NGT

Mobile Web Sites’ Growth Spurt To Continue [MediaPost]
Almost 40% of website operators have launched mobile sites and another 22% plan to do so in the next year, according to a new JupiterResearch stud, which predicts that mobile display and search advertising revenue will top $825 million by 2012.

More Users Utilizing Mobile Devices for Search, According to Report [MediaWeek]
22% of wireless subscribers used a mobile search option during the third quarter of 2007, but most of those inquires were done via 411 and SMS and not the mobile web, according to a new Nielsen study. Only 16% of mobile users accessed the Internet at all, while just 4% of used mobile websites like Google and Yahoo.

IBM to Add Software for Apple Devices [AP]
IBM will release Lotus e-mail software for Apple’s iPhone and iTouch, in a move that could rival Microsoft and Blackberry’s domination of business e-mail.

U.K.: ITV to Give The Gym A Mobile Workout [Guardian]
ITV will launch its first “mobicom” comedy series, “The Gym”, on ITV Mobile, this Monday. The 50 two-minute episodes, produced in partnership with Hub TV, will launch initially on the mobile network, and then on ITV.com’s entertainment channel a week later.

Skype Plugin for Apple TV [Wired]
A new Skype plugin allows Apple TV customers to use the popular Internet communications site for calling and texting their Skype contacts.

Africa: “Keep Your $100 Laptops, We’ll Study By Phone!” [PSFK]
Third world countries don’t need cheap laptops, just cell phones. PSFK sums up the case for mobile as the communication technology that could best serve developing regions.

Nintendo Tops Video Game Sales in 2007 [WashPost]
Video game sales set an all-time record in 2007, growing 43% in retail rev. to $17.94 billion, according to the NPD Group. Nintendo’s DS and Wii combined with Microsoft’s “Halo 3″ release helped fuel the surge.

Time Warner To Test Pay-Per-Download Plan [MediaPost]
Net neutrality coming to an end? Time Warner will begin charging broadband Internet users in Beaumont access fees based on how much they download, rather than invoicing based on its traditional fixed-fee unlimited plan.
Related: Time Warner: Download Too Much and You Might Pay $30 a Movie< [NYT]

Video Download Business Snowballing [HollywoodReporter]
Online video downloads will grow from 215 million in 2008, to more than 2.4 billion in 2012, according to a new ABI study, which predicted that half of all downloads will be rentals.

Google Offers a Map for Its Philanthropy [NYT]
Keeping a pledge to investors to reserve 1% of its profits and equity to “make the world a better place,” the online media giant’s Google.org pledges $175 million in its first round of grants and investments over the next three years.

Multimedia Makeover for F.B.I.’s ‘Most Wanted’ [NYT]
Earth to F.B.I. website designers: it’s Web 2.0! Check out the “new” F.B.I.’s 10 Most Wanted Fugitives website. So 1998.

McDonald’s Pulls Ads From Florida Report Cards [AdAge]
The top fast-food chain voluntarily pulled its sponsorship of report card covers for a Florida school after the district received 2,000 calls of protest. McDonald’s had offered a free happy meal to any student with all A’s and B’s, two or fewer absences, or good behavior in any given quarter.

Tags: The Week in Mobile

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