Mobile TV To Generate 462 Million Subscribers By 2012 [MediaPost]
The number of mobile TV viewers will skyrocket with the expansion of 3G networks worldwide, but a majority of subscribers will first come from Asian-Pacific and Western European countries, where mobile networks are more advanced, as opposed to the U.S.
Digital Music Sales Grow, but at Slower Rate [NYT]
Digital music sales grew 40% worldwide last year—from $2.1 billion in 2006 to $2.9 billion in 2007—to represent 15% of total music sales, according to the International Federation of the Phonographic Industry. However, the rise did little to offset the 10% loss, to $17.6 billion, in sales of compact disks.
Related: Internet Antipirating Effort Makes Strides [WSJ]
Bids Total $2.78 Billion in Opening Day of Auction for Airwaves [NYT]
The FCC auction of federally owned airwaves began yesterday with $2.78 billion in registered bids, the agency said. Carriers like AT&T and Verizon, as well as online companies like Google and EchoStar, are expected to be taking part, but their involvement will remain secret until the entire auction ends, which could be weeks or even months from now.
Top Digg Users Revolt Against Algorithm Change on Site [IDG via NYT]
Digg.com is facing a revolt from some of its so-called “power users”, who are upset that the site is now letting a more diverse group of users determine which stories reach the top of its rankings.
Yahoo! Dumps Brand Universes [AdWeek]
The struggling online media company says it has scrapped plans for dozens of destination sites for consumers to celebrate brands. “Brand Universes” would have allowed users to post videos, bookmarks, photos, and reviews of their favorite companies and products.
Strike Drives Viewers Online, Study Finds [AdWeek]
Nearly half of those surveyed in MindShare’s online poll said they were spending more time online as a result of the writer’s strike, while the same portion of participants said the strike would “really impact/change their TV viewing habits”.
NBCU Taps YuMe for ‘Direct’ Ads [MediaPost]
The TV network teams up with the video ad network YuMe to provide web users with the ability to have top primetime shows like “Heroes” and “30 Rock” delivered straight to their desktops.
WSJ.com to Retain Subscription Component [WSJ]
After months of speculation, the Wall Street Journal announced that access to a major portion of its website will remain subscriber-based. However, the Murdoch-owned paper will greatly expand sections offering free content, which include breaking news, opinion, personal-finance and lifestyle content, as well as videos, blogs, podcasts, and other interactive elements.
Related: Online Newspaper Readership Hits Record of 62.8 Million Monthly Users [NAA]
Related: USA Today Acquires Banquet, an Online Action Sports Network [MediaWeek]
Do Not Want: Pay-Per-Play Media Audio Ads [TechCrunch]
Pay-Per-Play Media offers a new audio ad method for online advertisers, in which a 5-second clip is played every time someone visits a participating website.
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