Google’s Schmidt: The Mobile Web Will Cause a “Huge Revolution” [MobileContentToday]
Google’s CEO says he expects a revolution in mobile to occur this year, and downplayed current projections that substantial revenue from mobile advertising will take years to materialize.
Related: NBC’s CEO Downplays Importance of Cell Content, yet plans 2,200 hours of live wireless coverage from Beijing Olympics [Hollywood Reporter]
Mobile Media Users More Receptive to Ads [MediaWeek]
A wide spectrum of mobile users find advertising on their handsets acceptable as long as it carries some relevance to them personally, a new study by Starcom USA finds. The report also determines that frustrations with user experience, rather than privacy concerns, are behind the sluggish growth in mobile shopping.
Skype On the Go [Gigaom]
At NGT, we’ve been tracking the progression of Skype onto the handset; obviously so have the folks at Skype Journal. According to a post from their associate editor, plenty stands in the way of Skype and other VoIP services expanding into the mobile realm, but that isn’t stopping some from considering how to make such a move possible.
Students Click, and a Quiz Becomes a Game [NYT]
Teachers at public and private schools and universities are increasingly using clickers—an up-and-coming technology used in everything from surveying game show audiences to polling registered voters—to engage their students in the classroom.
Mobile TV Set for Asian Explosion [HollywoodReporter]
The number of Asian mobile TV subscribers will increase fivefold in the next five years, from an estimated 15 million today to over 76 million in 2012, according to a report by the Cable & Satellite Broadcasting Association of Asia.
Sprint Delivers Exclusive Super Bowl XLII Benefits to Its Customers [Press Release]
Live sports has thus far been the most successful online video content with more people tuning into their handsets than the TV sometimes. Sprint is tapping the trend in time for this year’s big game: Subscribers to the network will have access to a multimedia-rich Super Bowl mobile website, NFL Mobile, and Sprint Exclusive Entertainment, which will broadcast Super Bowl-specific shows from Phoenix.
The Super Bowl Blitz Expands in Online Arena [WSJ]
Online video and social networking are creating new opportunities for marketers large and small to find a virtual audience for the Super Bowl. Pepsi plans to bolster its gametime spot with an ad blitz on Yahoo, but Verizon thinks it can get significant reach just by sponsoring an AOL Super Bowl Ad Poll. And those who watch the game for the commercials don’t even need to anymore: MySpace is adding a special section to its site that will feature all the ads from the broadcast.
Consumers Complain They Can’t Find Mobile Games [mocoNews]
A panel of gamers at the Mobile Gaming Forum in London said that they rarely see mobile games advertised and have difficulty finding them, surprising mobile developers who insist that they invest heavily in ads and partnerships with larger gaming publishers.
Target Tells a Blogger to Go Away [NYT]
When a blogger at ShapingYouth.com e-mailed Target with concerns over the discount chain’s new advertising campaign, she received what today is considered a shocking response: “Unfortunately we are unable to respond to your inquiry because Target does not participate with nontraditional media outlets.” Oh no they didn’t!
New York Times Delivers Articles To Mobiles for Free [MobileContentToday]
Users can text a keyword to “698698″ (NYTNYT) and receive a return message (devoid of ads) with the three latest stories from a specified section or columnist.
Sales of HD DVD Players Plunge After Warner Move [NYT]
We predicted that Warner’s switch from HD DVD to Blu-ray would take a toll on the former’s market, and it happened in a single week. In the week that ended Jan. 12, Blu-ray dominated 90% of sales, compared to just 50% in 2007.
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