MySpace Developer Platform Launching on February 5th [Mashable]
The top social network says it will assist developers in monetizing their applications, while at the same time keeping privacy a “top priority”. MySpace says its app program will support Google’s OpenSocial from day one and will differ greatly from Facebook’s Beacon.
Related: How Much Money Are Facebook Apps Making? Not Much Apparently [Mashable]
Is the Tipping Point Toast? [FastMoney]
Duncan Watts, a network-theory scientist behind the theory of Cumulative Advantage, holds that Influencer Theory is bunk, and that anyone can tip the market in a product’s favor. Watts proposes a new concept, Big Seed marketing which marries old-school mass marketing with word-of-mouth effects.
Related: Influentials on the Web are People with the Power to Link [Publishing 2.0]
The Biggest Players in Mobile? Content Providers [AdAge]
Content producers are paving the way for marketings in the mobile arena. Thanks to beefed up entertainment options on top of faster connections and new devices like the iPhone (which helped raise the number of mobile video subscribers), mobile marketing is becoming a much more enticing options for many brands.
Carriers Vie for African Mobile Markets [PCWorld]
Two international mobile companies are joining the three already present in Africa, as carriers and phone manufacturers race to monopolize the continent’s mobile market.
NBC Announces Mobile Web Sites For 2008 [MediaPost]
We’ve told you what the networks are doing on mobile, nows here’s some more… NBC announced plans to launch 40 new mobile sites this year for shows like “Saturday Night Live” and “American Gladiators”. NBC, which attracted 1.6 million pages views on its WAP sites last quarter, also plans to roll out a send-to-mobile widget on all show sites by next month.
Yahoo Soft-Launches Lifecasting Service [ValleyWag]
Currently only available to its employees, Yahoo Live will allow users to create their own “social broadcasting experience”—something similar to offerings from UStream.tv and Justin.tv.
Related: Yahoo Reaches 70 million AT&T Users in New Deal [IHT]
Slashdot Founder Questions Crowd’s Wisdom [NYT]
The technology news site, which is currently testing a new non-tech news version, Idle, says that the recent controversy at rival Digg emphasizes the problems with allowing a vocal minority to dictate content for an entire community site.
Related: Digg Nearly Triples Registered Users In a Year [TechCrunch]
WSJ’s Web Site Adds Facebook Function [AP]
Hoping to tap into the growing buzz of online social networks, the Journal is adding a feature to its Web site called “SeenThis?” that will allow readers to see which Journal stories are popular among that user’s Facebook friends.
Related: Microsoft Partners With The Wall Street Journal [MediaPost]
“All Eyes” on Current.tv [PSFK]
Tonight on Current (10pmET): The second installment of the network’s Audience Generated Concert Video Series, “All Eyes”. The show will feature aggregated cell phone clips and camcorder footage of a live concert by the band My Morning Jacket.
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