Ah, the irony… But it’s true, mobile could use a boost. As we noted previously, one report had 3/4 of U.S. consumers wary of ads on the handset. Many brands still need to be sold on the idea as well. At OMMA Mobile yesterday, Jordan Berman from AT&T asked the keynote panel, “How can we increase mobile’s profile?” Here’s what they all said:
Paul Cushman from Yahoo: Case studies. We need more momentum and more success stories out there. Advertisers and marketers need to be willing to share and promote their successes in the space.
Louis Gump from the Weather Channel: Simplification. The industry should abide by existing ad standards to simplify the process. We need to get the word out that mobile marketing needn’t be complicated.
Jeremy Wright from Nokia: Support. While Nokia can give a “complete end-to-end solution,” it can also work with agencies who are increasingly getting into the process on behalf of brands. Nokia is willing to step back once an agency gets going, but people attacking the medium for first time need all the support they can get.
Glenn Myers from Microsoft: Measurement. The industry needs to reconcile and standardize measurement in order to track consistency.
Jason Gruber from AOL: Scale. There are 35 million mobile web users right now, and that’s just not enough to achieve enough reach to make many marketers happy.
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