At last week’s OMMA Mobile, Roger Wood from Amobee speculated on the elusive yet inevitable mobile “killer app”, claiming that it will be created by someone born after 1990. “A Facebook will happen to messaging,” he said. He’s not alone in thinking this. Kanishka Agarwal from Fierce Wireless put it thus:
Early adopters we are, but […]
Entries from February 2008
Look to Gen Y for Mobile’s Killer App
February 13th, 2008 by Allison
Tags: Wireless World · Youth Trends
Permalink
Comment 
Email 
Add To del.icio.us
Mobile Marketing Needs Better PR
February 8th, 2008 by Allison
Ah, the irony… But it’s true, mobile could use a boost. As we noted previously, one report had 3/4 of U.S. consumers wary of ads on the handset. Many brands still need to be sold on the idea as well. At OMMA Mobile yesterday, Jordan Berman from AT&T asked the keynote panel, “How can we […]
Tags: Marketing & Branding · Wireless World
Permalink
Comment Email Add To del.icio.us
OMMA Mobile: Jeremy Wright from Nokia
February 7th, 2008 by Allison
We’re at OMMA Mobile today where we just saw Jeremy Wright speak on Advertising on the 4th screen and win the longest title contest. The creator of Enpocket is now the Ad Business Global Director of Brand Solutions at Nokia. He did a great job of summing up the state of mobile advertising, here’s a […]
Tags: Wireless World
Permalink
Comment Email Add To del.icio.us
A Sex Scandal for the Digital Age
February 7th, 2008 by NGT
In the last week of January, scandalous pictures of Hong Kong superstar Edison Chen together with a whole list of Hong Kong female artists were circulated over the internet. (Americans might recognize the actor/singer from The Grudge 2.) At first, his reps announced that the pictures were manipulated and were probably fake. However […]
Tags: Asia · Marketing & Branding
Permalink
Comment Email Add To del.icio.us
Launch of Mobile Content Community YuuZoo
February 6th, 2008 by Allison
There has been a lot of complaining about mobile content. Much of it is not well-organized, compelling, compatible…
A new mobile site called YuuZoo, a client of our parent group FH Youth and Mobile, aims to tackle these issues. With plenty of content, YuuZoo is looking to be one-stop shopping for on-the-go entertainment. They are taking […]
Tags: Entertainment · Wireless World
