Today’s youth can be looked at as the first true ‘early adopters.’ They are the first generation to have carried mobile phones and used the Internet since they could press keys. As a result, they are growing up with a different mindset where mobile is inextricably tied to their lifestyle.
For them, interactivity is […]
Entries from March 2008
Babuki: Enabling the Technology Reflex
March 31st, 2008 by Alan
Tags: Marketing & Branding · Wireless World · Youth Trends
Permalink
Comment 
Email 
Add To del.icio.us
Mobile TV Turns Phones Into Pacifiers
March 28th, 2008 by Allison
CED Magazine recently reported that viewers of MobiTV, a mobile content delivery provider, “moved from watching 30-second television ads to taking action to learn more about the products and offers through click-to-dial invitations, deep links to WAP sites, advertiser-branded channels and more.” Ok, that’s good. But perhaps more interesting:
Aside from mobile advertising data, the study […]
Tags: Emerging Technology · Marketing & Branding · TV & Web Video · Wireless World
Permalink
Comment Email Add To del.icio.us
MK Culture in Hong Kong
March 26th, 2008 by NGT
Young people in Hong Kong are all about MK. No, not Mary-Kate, Mong Kok. Named for a trendy area located in the Kowloon side of Hong Kong filled with karaoke joints, cinemas and malls, the term is used to describe youth (usually teenagers) who love smoking, the punk look, tattoos, etc.
“We now frequently use the […]
Tags: Asia · Youth Trends
Permalink
Comment Email Add To del.icio.us
Should Facebook Teach Teens the Art of Discretion?
March 25th, 2008 by NGT
Social networking sites like Facebook and MySpace are in a unique position. They have the potential to jump start careers, or ruin them before they have even begun.
A loophole was recently discovered in Facebook’s security policy, which allowed strangers to view personal photos and information of users. Facebook reported that the problem was fixed within […]
Tags: NGT First Person · Social Networking · Teens
Permalink
Comment Email Add To del.icio.us
AT&T Campaign Brings Student Movies to Mobile
March 21st, 2008 by NGT
For the second year in a row, we teamed our client AT&T up with Campus MovieFest (CMF), the world’s largest student film festival. CMF showcases the next generation of movie-makers and empowers them to share their stories with the world. AT&T is powering the future of communications with their video-enabled next-generation handsets. Their visions went […]
Tags: Marketing & Branding
