November 6-7, 2008 - YPulse Youth Marketing National Mashup East, Boston University Campus, Allison Mooney
September 18, 2008- The Luxury Marketing Council, 8-9:30am, Allison Mooney
September 9, 2008- Marine Corp Community Services Conference, 11-12:30pm, Allison Mooney
July 22, 2008 - Omnicom University Post Graduate program at Babson College, 1-5pm, Alan Rambam
July 14, 2008 - YPulse 2008 National Mashup: Reaching Today's Totally Wired Generation with Technology, "What's Next in the Mobile Youth Space?" Hotel Nikko, San Francisco, 2:15pm, Allison Mooney
June 24, 2008 - Omnicom University Post Graduate program at Babson College, 1-5pm, Alan Rambam
June 12, 2008 - Omnicom University Post Graduate program at Babson College, 8am-3pm, Alan Rambam
June 7, 2008 - Omnicom University Post Graduate program at Babson College, 1-5pm, Alan Rambam
June 3, 2008 - NY:MIEG Breakfast, "Shifting the Paradigm: Young Women with Cool Jobs Making a Difference in Digital Media and Beyond," SobelMedia World Headquarters, 7:30am-10am, Allison Mooney
May 19, 2008 - "Marketing to Youth" Conference, Full-day Workshop on "Making the Connection with Youth", Hong Kong, Alan Rambam and Allison Mooney
May 14, 2008 - "Marketing to Youth" Conference, Full-day Workshop on "Making the Connection with Youth", Singapore, Alan Rambam and Allison Mooney
May 9, 2008 - Social Networking Conference, "Asian Youth - On the Cutting Edge of Mobile Adoption," Tokyo, Jeremy Kressmann
May 7, 2008 - Guest lecture, “Reaching the Luxury Consumer,” Stern Business School at New York University, 6pm, Allison Mooney
May 5, 2008- Mobile Monday Boston, "Mobile Marketing and Advertising", The Liberty Hotel, Boston, 7:30pm, Alan Rambam
January 29, 2008 - Greystripe and BuzzD, "Next-Gen Advertising Roundtable Dinner", CraftBar Restaurant, 6:30-9:30pm, Alan Rambam
November 14, 2007 - Fleishman Hillard Webinar, "Communications for the Next Generation," 11am, Alan Rambam; reserve your seat here
November 13, 2007 - Insurers Public Relations Council," Reaching the Connected Class," Marriott Riverfront, Savannah, GA, 2:00pm, Allison Mooney
November 9, 2007 - Council of Public Relations Firms' Critical Issues Forum, "The Consumer's in Control: Now What?," Alan Rambam
October 24, 2007 - "Digital Media" Roundtable Interview, Fleishman-Hillard Beijing, 10-11:30am, Alan Rambam
October 16-18, 2007 - World Knowledge Forum in Korea, Alan Rambam; find the full roster of speakers here
September 28, 2007 - LaGrant Foundation, Career Development Workshop, “Opportunity to Specialize: Pursue Your Interests,” Kendra Bracken
September 27, 2007- The Millenials at the Scandinavia House in New York City Alan Rambam will host "Paper or Plastic? How do Millenials get their news and entertainment and why?" at 2pm
August 24, 2007- 18th Annual Spring Break & Youth Marketing Summit @ The Jersey Shore, Alan Rambam
July 11, 2007 - WidgetCon 2007 Conference, "Widget Marketing in the Media Mix: Organizing Agencies Around Emerging Platforms," Alan Rambam
The WSJ reports that the latest battle in the global sneaker wars is figuring out what a “Chinese” style looks like.
In efforts to woo China’s consumers, Nike Inc., the country’s market leader in sportswear, and Adidas AG are both aggressively promoting apparel and shoes with designs incorporating Chinese elements — a departure from the mostly […]
Tags: Asia · Fashion & Retail · Marketing & Advertising
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When Nokia released its Morph concept—a stretchable, flexible, solar-powered, self-cleaning handset with a sense of smell—the design crowd went nuts. The YouTube video–some of the best gadget porn to come along since the iPhone demos–quickly went viral.
Now Nokia is asking these same crowds for their own “wild ideas” for designs à la Threadless. […]
Tags: Emerging Technology · Mobile
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Music influences everything–from how products are designed to why we buy them. In any sort of creative process–or process of creation–music is there. Technology is no exception. You’d be hard-pressed to find a developer/programmer/ designer at work without a pair of Bose headphones pumping in the latest Radiohead/LCD Soundsystem/Kanye West. Just look at the insane […]
Tags: Emerging Technology · Mobile · Movies
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How many hours do you spend on the Internet and your mobile phone? Probably not as much as your average teenager in Hong Kong. According to a new survey, of the 38 hours of activities Asia’s youth manage to squeeze into a day, 10 are spent on some form of media.
The Synovate Young Asians survey, […]
Tags: Asia · Marketing & Advertising · Mobile · Teens · Tweens · Twenty-Somethings · Youth Trends
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A couple of weeks ago, Interpol released an “Orange Notice” for Mas Selamat Kasatari, an infamous terrorist group leader, when he escaped from detention. The ensuing manhunt for Singapore’s most wanted man is being fortified through Facebook and mobile phones.
To help spread a nationwide alert, local carriers SingTel, StarHub and M1 chipped in to disseminate […]
Tags: Asia · Mobile · Social Networking
Welcome to NGT, home of the latest news, trends, and insights on all things youth and mobile.
We are now part of Omnicom and Fleishman-Hillard’s new global wireless communications agency. Read more about us here.
Why mobile?
Glad you asked. NGT is all about what’s next, and we think the future is wireless. In countries all over the world, youth are rapidly leapfrogging to the phone as their “first screen” for news, entertainment, information, and communication. Our goal is not just to keep up, but to stay ahead—miles ahead.
With a dedicated focus on the Asia-Pacific region through Fleishman-Hillard’s award-winning network of offices (twelve in eight countries to be exact), we have a window into the future of mobile marketing, advertising, social media and wireless purchasing platforms. The research, news and insights on this site inform all of our work.
Scan or click this QR Code for our mobile version!
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