Last year we talked about the new trend in wireless retail of “experience shopping,” where stores are more hands-on museums than retail locations. Now AT&T is stepping up the in-store experience with the Microsoft Surface. The 30-inch multi-touch screen, which Microsoft debuted back in May of last year, allow consumers to learn about a device by simply placing it on top of the screen. According to the release, it will allow customers to:
Learn - Review features of a particular mobile device by simply placing it on the display. Surface will recognize the device and provide a graphical overview of its capabilities. Customers will also be able to place two devices side by side on the unit and easily compare their features.
Explore - View interactive coverage maps at the national, state, local or street level, using simple touch and hand movement to scale and move the maps, determining a customer’s coverage area.
Customize - In the future, customers will be able to drag and drop ringtones, graphics, video and more by “grabbing” content with their hands from a menu on the display and “dropping” it into the phone.
During the pilot phase, Surface will highlight eight AT&T phones: Samsung BlackJack II, LG Shine, BlackBerry Curve 8310, Samsung a737, Sony Ericsson w580i, Sony Ericsson z750, Pantech Duo and Motorola v3xx. AT&T will be the first company to launch the Surface in retail locations, and it will be installed in New York, Atlanta, San Antonio, and San Francisco. This is something we expect you’ll see in many types of stores in the future.
Via Engadget
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