Next Great Thing

Youth. Mobile. Trends.

 

Entries from April 2008

Full Web-browsing, Haptics Booming in Korea

by Allison

The Korea Times reports that mobile internet is the hottest issue among early adopters in Korea. The three most popular handsets these days according to online community Cetizen are all touch-screen phones specializing in Web browsing: Samsung’s Haptic, Pantech & Curitel’s CanU and LG’s Touch Web Phone.
These models, all capable of full web-browsing, are […]

[Read more →]

Tags: Asia · Emerging Technology · Mobile

comment Permalink commentComment emailEmail add to del.icio.usAdd To del.icio.us

How Micro Can You Go?

by Allison

According to a new Social Networking report from Hitwise, we will see the “emergence of the ‘super’ brand advocate” in 2008.
Whether via a personal blog or as a key member within a community, super-advocates are well informed, opinionated and have the ability to make or break a product launch or ruin a hard-earned reputation.
This sounds […]

[Read more →]

Tags: Marketing & Advertising · Social Networking · World Wide Web

comment Permalink commentComment emailEmail add to del.icio.usAdd To del.icio.us

NGT Global Youth Survey: Mobile Usage

by NGT

Who would have guessed that the number one use of a phone would not be to make a phone call? Certainly not Alexander Graham Bell. But the mobile age is upon us, and the phone is becoming a conduit for all forms of communications, services, and entertainment.
One of the predominant uses is text messaging–an easy, […]

[Read more →]

Tags: Global Youth Survey · Youth Trends

comment Permalink commentComment emailEmail add to del.icio.usAdd To del.icio.us

NGT’s Global Youth Panel: The Connected Class

by NGT

With the help of our international network of offices, we were able to assemble panels of teens and twenty-somethings in seven countries. In a series of posts beginning today, we’ll be bringing you our most noteworthy findings (some expected, some unusual, all good) on the lives of youth around the world.
The survey, conducted between October […]

[Read more →]

Tags: Global Youth Survey · Youth Trends

comment Permalink commentComment emailEmail add to del.icio.usAdd To del.icio.us

“Moments of Greatness” in Hong Kong

by NGT

Guinness ran a mobile campaign at this year’s Hong Kong Sevens, an annual rugby tournament, around the theme ‘Moments of Greatness.’ Mobile applications were used to provide visitors with information on the event, from match schedules to city guides in order to make sure tourists don’t get lost. In the mood for a […]

[Read more →]

Tags: Asia · Marketing & Advertising · Mobile · Youth Trends

comment Permalink commentComment emailEmail add to del.icio.usAdd To del.icio.us