July 22 - Omnicom University Post Graduate program at Babson College, 1-5pm, Alan Rambam
July 14 - YPulse, 2008 National Mashup: Reaching Today’s Totally Wired Generation with Technology, “What’s Next in the Mobile Youth Space?” Hotel Nikko, San Francisco, 2:15pm, Allison Mooney.
June 24 - Omnicom University Post Graduate program at Babson College, 1-5pm, Alan Rambam
June 12 - Omnicom University Post Graduate program at Babson College, 8am-3pm, Alan Rambam
June 7 - Omnicom University Post Graduate program at Babson College, 1-5pm, Alan Rambam
June 3 - NY:MIEG Breakfast, "Shifting the Paradigm: Young Women with Cool Jobs Making a Difference in Digital Media and Beyond," SobelMedia World Headquarters, 7:30am-10am, Allison Mooney
May 19 - "Marketing to Youth" Conference, Full-day Workshop on "Making the Connection with Youth", Hong Kong, Alan Rambam and Allison Mooney
May 14 - "Marketing to Youth" Conference, Full-day Workshop on "Making the Connection with Youth", Singapore, Alan Rambam and Allison Mooney
May 9 - Social Networking Conference, "Asian Youth - On the Cutting Edge of Mobile Adoption," Tokyo, Jeremy Kressmann
May 7 - Guest lecture, “Reaching the Luxury Consumer,” Stern Business School at New York University, 6pm, Allison Mooney
May 5 - Mobile Monday Boston, "Mobile Marketing and Advertising", The Liberty Hotel, Boston, 7:30pm, Alan Rambam
January 29 - Greystripe and BuzzD, "Next-Gen Advertising Roundtable Dinner", CraftBar Restaurant, 6:30-9:30pm, Alan Rambam
November 14 - Fleishman Hillard Webinar, "Communications for the Next Generation," 11am, Alan Rambam; reserve your seat here
November 13 - Insurers Public Relations Council, "Reaching the Connected Class," Marriott Riverfront, Savannah, GA, 2pm, Allison Mooney
November 9 - Council of Public Relations Firms' Critical Issues Forum, "The Consumer's in Control: Now What?," Alan Rambam
October 24 - "Digital Media" Roundtable Interview, Fleishman-Hillard Beijing, 10-11:30am, Alan Rambam
October 16-18 - World Knowledge Forum in Korea, Alan Rambam; view the full roster of speakers here
September 28 - LaGrant Foundation, Career Development Workshop, “Opportunity to Specialize: Pursue Your Interests,” Kendra Bracken
September 27 - The Millenials Alan Rambam will host: "Paper or Plastic? How do Millenials get their news and entertainment and why?" at 2pm. Scandinavia House in New York City
August 24 - 18th Annual Spring Break & Youth Marketing Summit @ The Jersey Shore, Alan Rambam
July 11 - WidgetCon 2007 Conference, "Widget Marketing in the Media Mix: Organizing Agencies Around Emerging Platforms," Alan Rambam
May 30 th - NACE 2007 at the New York Marriott Marquis at Times Square, "Navigating New Media Channels," Alan Rambam and Kendra Bracken
April 4-May 24 - DAS Partnership XVI 2007, Alan Rambam. Speaking tour with Diversified Agency Services (DAS), a global enterprise of leading marketing services and specialty communications companies.
April 24th - JAZZ Close West, San Francisco, Alan Rambam November 1st-3rd - 10th Annual CEO Forum in Beijing, "Tapping the Power of Asian Youth: Exploiting New Media Opportunities," Alan Rambam: video.
A new Harris Interactive study confirms the notion that young people are more open to mobile advertising than adults, especially if it gets them free stuff. According to “2008 Consumer Acceptance of Mobile Advertising”:
47 percent of teens were willing to accept advertising images on their mobile phones compared with 35 percent of adults.
56 […]
Tags: Marketing & Branding · Wireless World · Youth Trends
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This month, Nintendo released the Wii Fit, a system designed to provide a full body workout without the worry of “Wii wrist.” Indeed, it seems to be the real deal. That is, you might be able to tell people that you exercised on the Wii this morning without getting laughed at.
Until now, the […]
Tags: Gaming
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A recent piece in TechWorldNews, “Think Before You Ban,” discussed the current kibosh on cell phone use in New York public schools. While cell phones (and Akon ringtones) certainly have the potential to cause disruption in the class, the question is whether an all-out ban is the answer.
Let’s look at it this way: If a […]
Tags: Entertainment · Gaming · Teens · Tweens · Web · Wireless World · Youth Trends
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This week, our Global Youth Survey explores the various media outlets young people around the globe get their entertainment. We also will take a look at which types of advertising are convincing this young bunch to go out and spend their money.
Its no surprise that like some of us, quite a few of our […]
Tags: Asia · Entertainment · Global Youth Survey · Marketing & Branding
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May is “Teen Pregnancy Prevention Month” and yesterday was the “National Day to Prevent Teen Pregnancy.” On that very special day, the National Campaign to Prevent Teen and Unplanned Pregnancy (full disclosure: an FH client), launched a host of outreach activities that encourage teens to think about the consequences of their actions when it […]
Tags: Entertainment · Gaming · Marketing & Branding · Social Networking · Teens · Web · Youth Trends
Welcome to NGT, home of the latest news, trends, and insights on all things youth and mobile.
We are now part of Omnicom and Fleishman-Hillard’s new global wireless communications agency. Read more about us here.
Why mobile?
Glad you asked. NGT is all about what’s next, and we think the future is wireless. In countries all over the world, youth are rapidly leapfrogging to the phone as their “first screen” for news, entertainment, information, and communication. Our goal is not just to keep up, but to stay ahead—miles ahead.
With a dedicated focus on the Asia-Pacific region through Fleishman-Hillard’s award-winning network of offices (twelve in eight countries to be exact), we have a window into the future of mobile marketing, advertising, social media and wireless purchasing platforms. The research, news and insights on this site inform all of our work.
Scan or click this QR Code for our mobile version!
