AT&T Sponsors ‘Nashville’ Voting [Media News Daily]
Similar to its sponsorship of “American Idol,” AT&T announced its sponsorship of “Nashville Star’s” voting via SMS.
Greystripe ads see 10.1 percent average click-through rate [Mobile Marketer]
Greystripe—a free mobile gaming database accessible by watching two mobile ads—announced that 75% of its useres are 18-34 years-old. This corroborates other data that showed 35% of 16-35 year-olds would use MMS if services were free or discounted.
A game travels overseas, becomes re-interpreted [Virtual China]
Mafia—also known as Assassin or Werewolf—is being embraced and localized by a China audience. Two new digital games– played in forums and chatrooms–change the roles from mafiosos to cops and add graphics to players’ identities.
Mobile 3D Avatars Join Broadcast TV Show [Wireless Watch Japan]
A popular interactive TV show in Switzerland is making its way to Japan. In Hoshi-ichi Owarairyoku Test—loosely translated as “Planet’s Funniest Entertainer”–up to 100,000 mobile users can be represented on-screen in real-time as 3D avatars to participate in the competition.
Gen Y Comes into Focus [eMarketer]
Generation Y is making their buying power known. Among 13 to 21 year-olds alone, over $120 billion was spent in 2007, a the group’s income is predicted to rise through at least 2017, when it will approach $3.5 trillion.
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