Puma Launches Mobile Effort Centered On UEFA Games [Marketing Daily]
With football on every European’s brain, Puma launches a multi-faceted mobile campaign in support of the UEFA Games. After they score a goal, your team’s anthem will play on your mobile and connect to your friends to chat about it.
Tweet2Win: Innocent Game or Secret Plan for Spam? [Mashable]
A new contest enters you to win a $150 gift if you tweet about Tweet2win.com at least once. Some are skeptic, but the site has had 300 sign-up in 2 days.
Mobile Battle Swords Reign over PC, Mobile Players [Mobile Content Today]
A new multiplayer game, Reign of Swords, will launch across two platforms—mobile and PC. A testament to the growing popularity of mobile MMOGs.
Parents adopt technology to reach out to kids [St. Louis Today]
Parents are learning to twitter, blog, and text in order to communicate with their ever mobile children. Grasshopper is now the sensei.
Wireless Data Keeps Growing! What do the Numbers Actually Mean? [CTIA]
CTIA Vice President John Walls breaks it—metrics on wireless data—down for the rest of us via video. This video is a compelling reason to fund mobile marketing.
Beloved Characters as Reimagined for the 21st Century [New York Times]
Characters such as Strawberry Shortcake, Scooby Doo and even Mickey Mouse are getting sleeker and more stylish. The hope is to induce nostalgia in parents while making them edgy enough for kids–just not as “edgy” as Earring Magic Ken.
Friendfeed Can Disrupt Search and Reshape Advertising [Micro Persuasion]
Like Socialthing, Friendfeed allows you to pool all your friend’s information feeds from the different social sites of which you’re a member. Rubel surmises this is the beginning of “social contextual search advertising.”
Informa: Mobile advertising yet to convince big brands [Informa]
Nick Lane thinks that companies are trying to push advertising onto mobile devices rather than create a form of advertising that is mobile in and of itself. Agreed. Mobile has a lot of potential, but will only succeed if ad solutions are custom-made for the medium.
