Nokia Rolling Out Mobile Advertising Training Labs [MocoNews]
Nokia is planning to set up “Ad Labs” in Boston and London in order to better educate traditional advertisers who shy away from the scary “black art” of mobile. They cite a lack of practitioners in the planning and creative concepting of mobile campaigns.
USA lags on cellphones’ marketing potential [USA Today]
During the Cannes Lions International Advertising Festival, US mobile marketing campaigns noticeably limped behind other global campaigns. The poor showing just goes to underscore the above.
Ben Heck Mods Atari 7800 into Portable Retro-Gaming Wonder [Gizmodo]
This retrofitted Atari 7800 is yet another example of Newstalgia. With the original insides plus a seven-inch widescreen, this old-school gaming unit is ready to play–today.
Sleep Texting? [Textually.org]
There is sleep walking, sleep talking, sleep eating and sleep driving; now we need to worry about sleep texting? Experts see the new phenomenon as a natural extension of the younger generation’s reliance on text messages for communication.
Duff McKagan Goes nuTsie for Mobile Music [Mobile Content Today]
Welcome to the jungle, Duff–the business jungle that is. Melodeo, parent company of nuTsie.com, announced yesterday that Duff McKagan, founding member of legendary rock band Guns N’ Roses has joined the company’s advisory board. nuTsie allows anyone to upload and listen to their iTunes music from any PC, mobile phone or smart phone as well as explore other users’ music. By jumping aboard a digital music venure, Kagan joins the ranks of M.C.Hammer, Ludacris and Justin Timberlake.
Technology to Promote Social Inclusion [PFSK]
In Brazil, mobile is helping to close the digital divide through a new location-based service. 0800 Rede Jovem lets young people discover free things to do in their neighborhoods, such as sports lessons, art exhibits and movies, as well as job opportunities. In a country where 80% of 19 to 32-year-olds own a mobile phone, the program has gained traction. 93% of members found the information useful, 62% acted on it, and 64% passed it on to others.
