Google to Let Users Build Virtual Worlds Integrated With Web [WSJ]
Google Lively users can build virtual rooms, embed them in their websites, and let the avatar parties begin. Check out the video here.
US Mobile Internet Reaches ‘Critical Mass’ for Marketing [Marketing Charts]
Even though the mobile internet may not be enough for U.S. cell phone users, we are the global leader in mobile internet adoption, with 40 million US mobile subscribers (15.6%) actively using the mobile internet, according to Nielsen.
myAWOL: A Music Label For The Digital Age [TechCrunch]
myAWOL is hoping to show the big four how it’s done by providing exposure for unsigned artists, opening a professional music database and giving selected artists the chance of signing with the AWOL label.
How Mobile Boosts Productivity [PSFK]
By 2016, the combined productivity of mobile wireless voice and broadband will earn $427 billion for the US economy.
Average TV Viewer Age Hits 50 [PSFK]
Yet another sign that younger viewers use the internet to consume media—the median age of a live TV viewers is 50.
How Marketers Hone Their Aim Online [WSJ]
While it has privacy advocates in a huff, behavioral targeting seems to work: It caused a threefold interest increase in Pepsi’s Aquafina Alive.
Meet Now Live: Party Radar & Free Beer [PSFK]
Meet Live Now is a new LBS that hooks users up with bars, friends, and free booze.
Getty Images To Resell Photos From Hand-Selected Flickr Users [Paid Content]
Getty is crowdsourcing new pics from Flickr. Just another way UGC can make ya famous.
Ad Money Going Mobile [Mediabistro]
Advertising Perceptions found that while 44% of media folks intend to cut their budgets for national newspaper ads over the next six months, and 30% plan to do the same with their broadcast TV budgets, only 9% are slashing mobile budgets and 53% are looking at increasing them.
Text Messaging Huge with Young Adults [eMarketer]
According to Universal McCann’s “Media in Mind” study, the percentage of US adults who have not texted is dropping quickly. For those between 18 and 34, only 22 percent have still not tstd the 4rt of txt.
New Kids on the Block are Back [YouTube]
Proving that texting is not just a young man’s game, the New Kids recently reappeared on the block to prove that “it’s on.”
