Thanks to clickable video technology from VideoClix.TV, viewers of any show on Revision3 can now take style cues from their favorite online personality. Now you won’t have to waste your time wondering where Diggnation hosts Kevin Rose and Alex Albrecht acquired their matching charcoal hoodies or trendy notebook computers! Just click to view a product description in the sidebar and links to purchase. See it for yourself here.
Last year we said that “soon, all videos on the web will be tagged, searchable, and e-commodified.” Indeed, this is shaping up to be a great example of the intention economy entering the sphere of influence. A young person can easily see what a first-tier “influencer” is wearing/using and purchase it in a few clicks.
So, even though we’re not quite on our way to Minority Report-style interfaces, we have been left with some branded Easter eggs to play with. And unlike that sneaky rabbit, you can be sure advertisers won’t make them too hard to find.
via Webware
