Marketing to Millennials [BusinessWeek]
Facecard is a new prepaid credit card aimed at youth that leverages the idea of microlending between friends and “prewards” from companies.
Targeting youth on mobile: adidas, Nickelodeon, Sony [Mobile Marketer]
According to top brands, it’s not enough to simply be using mobile to reach your audience, you have to offer something and the richer the content, the better. For example, full songs sent out at a concert could garner a huge response vs. a simple text-for-coupon campaign.
How Disney Mobile Is Succeeding In Japan (After Failing In the U.S.) [TechCrunch]
Disney Mobile is thriving in Japan due in large part to the company’s focus on content – leaving the more technical aspects to partners – further proving that to be successful in mobile marketing you either have to have worthwhile content or figure out a way to create it.
The Millenial Rules [Motorola eZine]
Millenials are tuned in and everyone from parents to marketers are, in turn, tuning in to them. A recent Motorola study attempted to get to the bottom of this new breed, with a little help from our own Alan Rambam.
Cell phones promise fairer elections in Africa [Textually.org]
The faster, and more efficient, spread of information via cell phone may lead to more democratic elections in some African countries where fraud and miscounts plague the electoral system.
Here We Go TV
Like VTV6 in Vietnam, Here We Go TV, from South Carolina is looking to educate a younger crowd about things that matter – like finance and health (and not Nicole Richie’s diet regime).
Amazon may enter college textbook market with new Kindle [ars technica]
The Kindle may make the college textbook scene soon, according to some. The best part? it won’t break the bank–or your back.
Music Phones that Actually Make Music [PFSK]
While most music phones designate themselves only as having a music player, au Design Project and Yamaha have teamed up to create phones that are more akin to music instruments.
