Motorola has a vision–a vision of providing a rich ecosystem of applications for its users. The new Motorola handset–the VE538–helps deliver on this in a big way. With the push of a button, you are directed straight to ShoZu, a social networking portal that connects you to everything from Facebook to your Blogger account.
ShoZu’s Share-It enables users to upload photos and video clips captured on their camera phones with just a click of the button to dozens of web destinations. Users also have the ability to add titles or tags after uploading, exchange comments between Web and phone, and upload any image to multiple destinations for a single data fee. Its data replication technology allows files to be downloaded invisibly in the background, which means no watched-pot buffering process.
At first, ShoZu was downloadable at www.hellomoto.com, but pre-installation on the VE538 is a huge step forward. Sure other phones let you post–for example, Nokia recently teamed up with Flickr–but this is the first phone we’ve seen with an actual button dedicated soley to the purpose of sharing pictures, video and blogging live. Paired with 3G speed, the VE538 could be a social force to be reckoned with, not to mention advertising. With its array of partners, ShoZu could get some serious scale as a UGC ad network for the handset. Mostly, though, this proves how important photo-sharing and social networking are to every player in the mobile ecosystem.
