Click on the map below to view our global case studies, then just mouse over the sticky notes or view them as a list.
FEATURED CASE STUDIES:
Papa John’s Text Message Ordering
Papa John’s was on the verge of becoming the first pizza company to offer text message ordering. To support this breakthrough, we developed a flash demonstration for its Web site that visually demonstrated the four-step process to ordering via text. In addition, Papa John’s conducted a stunt at the Mall of America pitting the world’s fastest talker against the world’s fastest texter to see what is the quickest way to order pizza (text won). On site, visitors were encouraged to register on papajohns.com to become signed up for the text messaging system. More than 124,000 people registered.
Tell Someone in Malaysia
Tell Someone was designed by our Kuala Lumpur office to raise the awareness of Human Papillomavirus (HPV) and cervical cancer in Malaysia on behalf of Gardasil. Through the Tell Someone website, visitors can send loved ones a short customized SMS or e-mail about HPV and cervical cancer as well as the campaign. The website received 73,303 page views between October 2006 and August 2007, and a total of 1,227 emails and texts have been disseminated so far.
Nokia Trends Lab
Nokia wanted to increase awareness internationally of Nokia as a youth brand and the Nokia Trends Lab (NTL), a music and entertainment platform with live events. To promote their first event, our Amsterdam office took a more personal approach through the popular Dutch social network, Hyves, engaging influencers to hold competitions on their hyves for other members. The winners received a text message with the invitation and a secret password that had to be typed at the entrance of the event. The resulting buzz lasted over a month and the hyvers will again be approached for the second edition of NTL coming May 29.
NCAA Final Four
For the Final Four events in San Antonio, we helped AT&T create on-site activities that would not only inform the largely teen audience of their products and services, but provide a compelling and interactive experience. Final Four attendees had a chance to play head-to-head match ups of Guitar Hero II, the handset edition at mobile gaming stations. Guests were also able to design unique NCAA ‘Framerz’ or customized web photos at an experimental kiosk that they were then able to send to their friends via MMS.
Olympics Gymnastics Championship
To reach influential young women, we helped AT&T create a presence at the Olympics for the Gymnastics Championship Event series. In total, AT&T was on-site for 14 different events each of which drew crowds between 25,000 and 40,000 people–mostly mothers and their daughters. Their live bar that held demo phones loaded with features and games was a huge hit with this audience. Local market representatives were also on-site to educate them about different plans and add-ons to drive attendees back to retail stores
Campus MovieFest
We partnered AT&T with Campus MovieFest, the world’s largest student film festival reaching over 50,000 students, to bring user-generated content to the AT&T deck for the first time. By texting a shortcode, AT&T customers can watch CMF movies on their phones and receive updates when new CMF movies become available. Also, we created a “Best Use of Mobile Award” that gave students hands-on experience with the latest 3G Video Phones to integrate into their films. For each school’s finale we integrated mobile elements such as a live Video Share feed, SMS voting for the Audience Choice Winner on-site, and text-2-screen messages where students could comment in real-time on the videos. To date, we’ve received thousands of entries and have had over one million unique impressions.
Vans Warped Tour
The Vans Warped Tour is the longest running traveling festival that brings together some of today’s most popular punk and hard rock acts, along with tons of extreme sports. For the past four years, we’ve helped make AT&T the “Official Wireless Provider” of the festival and strategically designed a robust on-site presence at the 40+ tour stops across the country. For example, AT&T customers were offered exclusive Warped Tour mobile content, including ringtones, live tones, concert video and SMS schedule updates as well as opportunities to see special private back stage performances by artists performing at the festival.
Virtual Laguna Beach 
We brokered a strategic partnership between AT&T and MTV to create a new, wholly integrated engagement program in MTV’s virtual world, Virtual Laguna Beach. Tony Fresh, the first ever branded avatar, was created by our group to roam VLB as an AT&T promoter and establish a connection with users. Through Tony, users could gain access to exclusive branded rewards and free mobile content. He quickly became the most popular guy in-world, maxing out his friend list within six weeks. In fact, he gained so much recognition, MTV used him in their on-air commercials for the virtual world!
MySpace Mobile and Cingular Music Studio 
MySpace first went mobile with Cingular, a move that helped position the carrier as a market leader in mobile social networking. We brokered the relationship and engineered two exclusive concepts behind MySpace Mobile. Phase one included a SMS application that alerted users to any MySpace account activity. Phase two, a robust, feature-rich java application allowed users the opportunity to view and interact with their profile and included the ability to view pictures, messages and comments. This java application was exclusive to Cingular customers for the first three months. MySpace Mobile became one of the fastest selling applications ever, and over 80 million SMS messages have been sent on using the service. We also developed Mobile Music Studio, which allows unsigned artists to create ringtones from their original music to which they can sell to fans on MySpace.
Varsity Spirit Cheerleading and Dance 
When Cingular “The New AT&T” sponsored the Varsity Spirit Cheerleading and Dance events , we strategically planned an ultra-effective on-site presence that integrated wireless into the overall cheerleading experience. On-site participants were able to preview cheerleading highlights on the newest video phones, receive a free ringtone on their Cingular phones and text message their favorite teams on-site using text2screen capabilities. The campaign was a major success in reaching the teen market and helping Cingular “The New AT&T” resonate with this core audience. As a result of on-site research initiatives, we found that event attendees had more awareness of the Cingular/AT&T merger versus non-attendees, they were more willing to choose the brand for themselves and they were more willing to recommend the brand to others
Jones Apparel Group/ l.e.i. 
For Jones Apparel Group, we created an innovative wireless program that introduced l.e.i. consumers to the next generation of brand integration. Mobot, a leader in mobile visual search technology created the back-end wireless application that served weekly fashion tips via SMS to anyone who opted in. The personalized mobile technology created knowledge and excitement around l.e.i.and helped further position l.e.i. as a leader and innovator among youth brands.
