As mobile marketing takes off, “toothing” has emerged as a popular way to target consumers (and even potential dates). The term is derived from the short-range wireless technology called Bluetooth, which typically works within a distance of 30 to 500 feet. As such, it’s a medium perfectly suited for location-based services and advertising. Industry analysts foresee a land […]
Entries Tagged as 'Boot Camp'
NGT BOOT CAMP: Toothing
October 18th, 2007 by Sherrie
Tags: Boot Camp · Emerging Technology · Mobile
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NGT BOOT CAMP: ARG’s
September 19th, 2007 by Allison
Alternate Reality Games (ARGs) are a form of interactive fiction that uses a variety of media platforms to deliver stories, clues and puzzles. In marketing, their goal is to enhance and create buzz for a product. To get an idea of the concept, think Blair Witch Project, The Game with Michael Douglas, LonelyGirl15, even […]
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NGT BOOT CAMP: Location-based Services
July 24th, 2007 by Alan
Location-based Services (LBS) are applications that integrate technology into routine wireless activities such as shopping, entertainment, and media consumption. Based on a user’s interests, behaviors, and location, they deliver targeted, customized content such as entertainment experiences, mobile-based promotions, loyalty and rewards programs, and opt-in marketing campaigns. Socialight (now on Virgin mobile’s deck), Dodgeball (bought by […]
Tags: Boot Camp
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Widgets 101: Mobile Widgets
July 10th, 2007 by Allison
Mobile phones and widgets seem made for one another. They are both small, portable, and customizable. While the mobile phone requires fast content delivery, the widget can provide it in a concise and targeted way.
Mobile widgets are based on Java applications that you can download to your phone. The handset effectively becomes a widget desktop. […]
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NGT BOOT CAMP: BRANDED WIDGETS
June 21st, 2007 by Allison
Branded widgets, also known as Branded Desktop Applications (BDAs), are a new approach to viral marketing. They provide utility and entertainment for consumers; free content distribution and visibility for brands.
The implications for the ad industry are huge. For instance—a movie studio whose video trailer is picked up on personal blog pages, […]
Tags: Boot Camp · Marketing & Advertising · World Wide Web
