Sports are a natural fit for mobile, mostly because they depend not just on real time viewing, but reacting. Fans feed off the adrenaline of the community–in the case of the Olympics, it was a global one. So how did mobile play out during the games?
Well, NBC was a big winner. During the first […]
Entries Tagged as 'Sports'
Twittering the Olympics: How the Games Got Mobile
August 25th, 2008 by Allison
Permalink
Comment 
Email 
Add To del.icio.us
Getting Hits with the Wii
October 2nd, 2007 by Allison
In EA’s “Tiger Woods PGA Golf Tour,” golfers swing Nike clubs. “Everquest II” players can order a pie from Pizza Hut. Skaters in “Tony Hawk” text on Nokia phones and “Madden Football” is played in a fully branded stadium. Indeed, in-game ads are growing…. out of the game.
Just as you can jam on a […]
Tags: Culture & Entertainment · Emerging Technology · Gaming · Marketing & Advertising · Sports
Permalink
Comment Email Add To del.icio.us
Marc Ecko’s Viral Home Run
September 27th, 2007 by NGT
Marc Ecko, urban apparel designer and marketing marvel, has spread his brand to an even wider audience thanks to his latest ploy: www.vote756.com. He purchased Barry Bonds’ record-breaking 756th home-run ball in an auction for $752,467, then set up the website asking America to determine the fate of the ball:
A) send it to the Hall […]
Tags: Culture & Entertainment · Marketing & Advertising · Sports · TV & Video
Permalink
Comment Email Add To del.icio.us
Gosu Corner: sWooZie at CGS
July 12th, 2007 by Christian
In the early part of the 1900s, kids played baseball. So it was natural for them to dream of playing in the Major Leagues. In the 2000s, kids play video games, so naturally a professional video game league was inevitable. The Championship Gaming Series (www.thecgs.com), an FH Youth and Mobile client, is that league and […]
Tags: Culture & Entertainment · Gaming · Sports · TV & Video
Permalink
Comment Email Add To del.icio.us
Scoring Real Points
July 9th, 2007 by Marc
Do you remember the guy who spent all day on his computer when he was in high school? Well now he’s a millionaire. How about the kid that kept skateboarding in the grocery store parking lot? Yeah, big bucks.
The revolution is now affecting gamers. Competitions like the Championship Gaming Series (CGS) has made gaming […]
Tags: Culture & Entertainment · Gaming · Sports
