We recently wrote about how youth are using their phones in Asia, as reported by Synovate. Reports are well and good, great for stats to feed those marketing types who crave quantitative (yes, we are guilty). But the real insights come from the mouths of babes, as it were, qualitative-style. Anastasia Goodstein from YPulse […]
Entries Tagged as 'Movies'
What Do Teens Want? Just Ask.
April 8th, 2008 by Allison
Tags: Books · Entertainment · Gaming · Movies · Music · Social Networking · TV & Web Video · Teens · Tweens · Virtual Worlds & Avatars · Web · Youth Trends
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Singing About Cell Phones
March 17th, 2008 by Allison
Music influences everything–from how products are designed to why we buy them. In any sort of creative process–or process of creation–music is there. Technology is no exception. You’d be hard-pressed to find a developer/programmer/ designer at work without a pair of Bose headphones pumping in the latest Radiohead/LCD Soundsystem/Kanye West. Just look at the insane […]
Tags: Emerging Technology · Movies · Wireless World
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Blowtorch: The Hybrid Movie
November 16th, 2007 by Sherrie
Blowtorch, a new Hollywood studio, is inviting movie-goers to leave their cell phones on. The startup asks characteristically opinionated Gen Yers to give feedback about films (even in theaters as the movie is playing) and contribute plot points and video clips that could be incorporated into future features. The brainchild of digital advertising executive Kelly […]
Tags: Entertainment · Marketing & Branding · Movies
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Avatars: Virtually Mainstream
November 8th, 2007 by David
Target’s avatar fashion show in New York’s Grand Central this week
In September, we reported on how labels like Prada and H&M are getting involved in anime movies like Appleseed: Ex Machina and shows like the Sims 2 Fashion Runway Showcase. This week, Target joined the “in” crowd, sponsoring “the world’s first model-less fashion show”—a holographic […]
Tags: Emerging Technology · Entertainment · Fashion & Retail · Marketing & Branding · Movies · Music · TV & Web Video · Web
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Halo Sweeps the Box Office
October 17th, 2007 by David
Since when do Ben Stiller movies flop? Well, apparently since “Halo 3″ came around.
Earlier this month, the star of “Zoolander” and “Meet the Fockers” saw his latest film, “The Heartbreak Kid,” debut with sales well below even the industry’s lowest expectations. The Oct. 5th weekend actually proved disappointing for the entire industry: ticket sales were […]
Tags: Entertainment · Gaming · Marketing & Branding · Movies · Teens · Tweens · Twenty-Somethings · Youth Trends
