Back on Take Your Child to Work Day, one of our colleagues brought in his son and daughter. While the day is meant for them to better learn about what grown-ups do, we used the opportunity to learn about what they do. This focus group of two gave us a great snapshot of tween life […]
Entries Tagged as 'Entertainment'
A Slice of Tween Life
July 7th, 2008 by NGT
Tags: Entertainment · Tweens · Youth Trends
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Comeback of the Mixtape
June 16th, 2008 by Forest
Illustrating the retro technology trend, mixtapes have been making a resurgence over recent years. And why not–music is, was, and always has been essential for youth. In a recent MTV survey, 66% of 14-34 year-olds said music was important in their life. They said it shapes who they are, speaks for them, and opens doors […]
Tags: Entertainment · Gaming · Music · Youth Trends
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Jet Blue Tweets Customer Service
June 11th, 2008 by Allison
More and more, smart marketers are scanning Twitter for mentions or creating Twitter channels for a brand’s “followers.” By microblogging, they can give consumers real-time company news, coupons, contests, etc. Some companies are even running customer service via Twitter. We recently came across a great case study on StyleITOnline.com, which chronicles a users’ actual experience:
Here […]
Tags: Entertainment · Marketing & Branding · Social Networking · Web · Wireless World · Youth Trends
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Plurk = The New Twitter in SouthEast Asia?
June 4th, 2008 by NGT
As most of our readers know, Twitter is a platform that allows users to “microblog” i.e. write short personal updates of 160 characters or less that answer the question “What Are You Doing?”. Some recent Twitters we’ve received have been: “ No gym at this hotel. How am I supposed to work on my triceps?” […]
Tags: Asia · Entertainment · Music · Web · Wireless World · Youth Trends
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Is the Future of Education Mobile?
May 22nd, 2008 by NGT
A recent piece in TechWorldNews, “Think Before You Ban,” discussed the current kibosh on cell phone use in New York public schools. While cell phones (and Akon ringtones) certainly have the potential to cause disruption in the class, the question is whether an all-out ban is the answer.
Let’s look at it this way: If a […]
Tags: Entertainment · Gaming · Teens · Tweens · Web · Wireless World · Youth Trends
