July 22 - Omnicom University Post Graduate program at Babson College, 1-5pm, Alan Rambam
July 14 - YPulse, 2008 National Mashup: Reaching Today’s Totally Wired Generation with Technology, “What’s Next in the Mobile Youth Space?” Hotel Nikko, San Francisco, 2:15pm, Allison Mooney.
June 24 - Omnicom University Post Graduate program at Babson College, 1-5pm, Alan Rambam
June 12 - Omnicom University Post Graduate program at Babson College, 8am-3pm, Alan Rambam
June 7 - Omnicom University Post Graduate program at Babson College, 1-5pm, Alan Rambam
June 3 - NY:MIEG Breakfast, "Shifting the Paradigm: Young Women with Cool Jobs Making a Difference in Digital Media and Beyond," SobelMedia World Headquarters, 7:30am-10am, Allison Mooney
May 19 - Pacific Conferences, "Marketing to Youth" Conference, Hong Kong, Alan Rambam
May 14 - Pacific Conferences, "Marketing to Youth" Conference, Singapore, Alan Rambam
May 9 - Social Networking Conference, "Asian Youth - On the Cutting Edge of Mobile Adoption," Tokyo, Jeremy Kressmann
May 7 - Guest lecture, “Reaching the Luxury Consumer,” Stern Business School at New York University, 6pm, Allison Mooney
May 5 - Mobile Monday Boston, "Mobile Marketing and Advertising", The Liberty Hotel, Boston, 7:30pm, Alan Rambam
January 29 - Greystripe and BuzzD, "Next-Gen Advertising Roundtable Dinner", CraftBar Restaurant, 6:30-9:30pm, Alan Rambam
November 14 - Fleishman Hillard Webinar, "Communications for the Next Generation," 11am, Alan Rambam; reserve your seat here
November 13 - Insurers Public Relations Council, "Reaching the Connected Class," Marriott Riverfront, Savannah, GA, 2pm, Allison Mooney
November 9 - Council of Public Relations Firms' Critical Issues Forum, "The Consumer's in Control: Now What?," Alan Rambam
October 24 - "Digital Media" Roundtable Interview, Fleishman-Hillard Beijing, 10-11:30am, Alan Rambam
October 16-18 - World Knowledge Forum in Korea, Alan Rambam; view the full roster of speakers here
September 28 - LaGrant Foundation, Career Development Workshop, “Opportunity to Specialize: Pursue Your Interests,” Kendra Bracken
September 27 - The Millenials Alan Rambam will host: "Paper or Plastic? How do Millenials get their news and entertainment and why?" at 2pm. Scandinavia House in New York City
August 24 - 18th Annual Spring Break & Youth Marketing Summit @ The Jersey Shore, Alan Rambam
July 11 - WidgetCon 2007 Conference, "Widget Marketing in the Media Mix: Organizing Agencies Around Emerging Platforms," Alan Rambam
May 30 th - NACE 2007 at the New York Marriott Marquis at Times Square, "Navigating New Media Channels," Alan Rambam and Kendra Bracken
April 4-May 24 - DAS Partnership XVI 2007, Alan Rambam. Speaking tour with Diversified Agency Services (DAS), a global enterprise of leading marketing services and specialty communications companies.
April 24th - JAZZ Close West, San Francisco, Alan Rambam November 1st-3rd - 10th Annual CEO Forum in Beijing, "Tapping the Power of Asian Youth: Exploiting New Media Opportunities," Alan Rambam: video.
In EA’s “Tiger Woods PGA Golf Tour,” golfers swing Nike clubs. “Everquest II” players can order a pie from Pizza Hut. Skaters in “Tony Hawk” text on Nokia phones and “Madden Football” is played in a fully branded stadium. Indeed, in-game ads are growing…. out of the game.
Just as you can jam on a […]
Tags: Emerging Technology · Entertainment · Gaming · Marketing & Branding · Sports
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Marc Ecko, urban apparel designer and marketing marvel, has spread his brand to an even wider audience thanks to his latest ploy: www.vote756.com. He purchased Barry Bonds’ record-breaking 756th home-run ball in an auction for $752,467, then set up the website asking America to determine the fate of the ball:
A) send it to the Hall […]
Tags: Entertainment · Marketing & Branding · Sphere of Influence · Sports · TV & Web Video
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In the early part of the 1900s, kids played baseball. So it was natural for them to dream of playing in the Major Leagues. In the 2000s, kids play video games, so naturally a professional video game league was inevitable. The Championship Gaming Series (www.thecgs.com), an FH Youth and Mobile client, is that league and […]
Tags: Entertainment · Gaming · Gosu Corner · Sports · TV & Web Video
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Do you remember the guy who spent all day on his computer when he was in high school? Well now he’s a millionaire. How about the kid that kept skateboarding in the grocery store parking lot? Yeah, big bucks.
The revolution is now affecting gamers. Competitions like the Championship Gaming Series (CGS) has made gaming […]
Tags: Entertainment · Gaming · Sports
Welcome to NGT, home of the latest news, trends, and insights on all things youth and mobile.
We are now part of Omnicom and Fleishman-Hillard’s new global wireless communications agency. Read more about us here.
Why mobile?
Glad you asked. NGT is all about what’s next, and we think the future is wireless. In countries all over the world, youth are rapidly leapfrogging to the phone as their “first screen” for news, entertainment, information, and communication. Our goal is not just to keep up, but to stay ahead—miles ahead.
With a dedicated focus on the Asia-Pacific region through Fleishman-Hillard’s award-winning network of offices (twelve in eight countries to be exact), we have a window into the future of mobile marketing, advertising, social media and wireless purchasing platforms. The research, news and insights on this site inform all of our work.
Scan or click this QR Code for our mobile version!
