We’ve been hearing over and over from industry professionals that “User-generated content is over.” Josh Fesler of Crackle, Sony’s video venture, said those exact words in OMMA magazine. Mania TV is no longer including any user-generated content (UGC) with its professional productions. As of it’s relaunch last month, it wiped out the 3,000 user videos. […]
Entries Tagged as 'TV & Web Video'
UGC Is Not Dead
November 15th, 2007 by Allison
Tags: Entertainment · TV & Web Video · Web
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Avatars: Virtually Mainstream
November 8th, 2007 by David
Target’s avatar fashion show in New York’s Grand Central this week
In September, we reported on how labels like Prada and H&M are getting involved in anime movies like Appleseed: Ex Machina and shows like the Sims 2 Fashion Runway Showcase. This week, Target joined the “in” crowd, sponsoring “the world’s first model-less fashion show”—a holographic […]
Tags: Emerging Technology · Entertainment · Fashion & Retail · Marketing & Branding · Movies · Music · TV & Web Video · Web
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Dove Makes an Impact Online
October 16th, 2007 by Laura
As most marketers know, it is hard to keep the attention of busy teenage girls. Dove has been able to do just that with their much buzzed about—and passed around— “Onslaught” video. Part of their Campaign for Real Beauty, the provocative film takes a stab at the peddling of traditional and the objectification of […]
Tags: Fashion & Retail · Marketing & Branding · TV & Web Video
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Your Life: Streaming Live!
September 28th, 2007 by David
First, streaming music was all the rage. Social networking sites were packed with widgets from companies like imeem and SNOCAP, which for the first time allowed users to share music from the comfort of their profiles. Popular artists were obviously the first to benefit, but first-timers quickly capitalized on the trend. Word travels fast online, […]
Tags: Entertainment · Music · Social Networking · TV & Web Video · Teens · Twenty-Somethings · Youth Trends
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Marc Ecko’s Viral Home Run
September 27th, 2007 by NGT
Marc Ecko, urban apparel designer and marketing marvel, has spread his brand to an even wider audience thanks to his latest ploy: www.vote756.com. He purchased Barry Bonds’ record-breaking 756th home-run ball in an auction for $752,467, then set up the website asking America to determine the fate of the ball:
A) send it to the Hall […]
Tags: Entertainment · Marketing & Branding · Sphere of Influence · Sports · TV & Web Video
