First, streaming music was all the rage. Social networking sites were packed with widgets from companies like imeem and SNOCAP, which for the first time allowed users to share music from the comfort of their profiles. Popular artists were obviously the first to benefit, but first-timers quickly capitalized on the trend. Word travels fast online, […]
Entries Tagged as 'TV & Web Video'
Your Life: Streaming Live!
September 28th, 2007 by David
Tags: Entertainment · Music · Social Networking · TV & Web Video · Teens · Twenty-Somethings · Youth Trends
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Marc Ecko’s Viral Home Run
September 27th, 2007 by NGT
Marc Ecko, urban apparel designer and marketing marvel, has spread his brand to an even wider audience thanks to his latest ploy: www.vote756.com. He purchased Barry Bonds’ record-breaking 756th home-run ball in an auction for $752,467, then set up the website asking America to determine the fate of the ball:
A) send it to the Hall […]
Tags: Entertainment · Marketing & Branding · Sphere of Influence · Sports · TV & Web Video
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When Avatars Go Bad!
September 26th, 2007 by NGT
Avatar and virtual worlds have been popping up in books for a while now. Snow Crash introduced the virtual villain in 1992 and the killer in 2005’s Cast of Shadows is tracked down in a virtual world.
Now Virtual Worlds are getting so mainstream, they’ve made it onto broadcast TV. On next week’s “Law & Order: […]
Tags: Books · Movies · TV & Web Video · Virtual Worlds & Avatars
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INTERACTIVE WEB VIDEO: The Future of Entertainment
September 13th, 2007 by Allison
There’s no doubt that web video is where it’s at. ComScore reported yesterday that 75 percent of Internet users in the United States watch an average of three hours of online video a month. YouTube is still UGC monster, with 2.4 billion views on the site in July. Now brands are sinking ad money into […]
Tags: Emerging Technology · Entertainment · TV & Web Video · Web
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FAKING IT
September 6th, 2007 by Allison
First Lonelygirl15, now Marié Digby. In their eagerness to create internet-born sensations like Secondhand Serenade and Soulja Boy, marketers are leaving out a key ingredient: the truth. From the WSJ:
A 24-year-old singer and guitarist named Marié Digby has been hailed as proof that the Internet is transforming the world of entertainment.
What her legions of […]
Tags: Entertainment · Marketing & Branding · Music · TV & Web Video
