July 22 - Omnicom University Post Graduate program at Babson College, 1-5pm, Alan Rambam
July 14 - YPulse, 2008 National Mashup: Reaching Today’s Totally Wired Generation with Technology, “What’s Next in the Mobile Youth Space?” Hotel Nikko, San Francisco, 2:15pm, Allison Mooney.
June 24 - Omnicom University Post Graduate program at Babson College, 1-5pm, Alan Rambam
June 12 - Omnicom University Post Graduate program at Babson College, 8am-3pm, Alan Rambam
June 7 - Omnicom University Post Graduate program at Babson College, 1-5pm, Alan Rambam
June 3 - NY:MIEG Breakfast, "Shifting the Paradigm: Young Women with Cool Jobs Making a Difference in Digital Media and Beyond," SobelMedia World Headquarters, 7:30am-10am, Allison Mooney
May 19 - "Marketing to Youth" Conference, Full-day Workshop on "Making the Connection with Youth", Hong Kong, Alan Rambam and Allison Mooney
May 14 - "Marketing to Youth" Conference, Full-day Workshop on "Making the Connection with Youth", Singapore, Alan Rambam and Allison Mooney
May 9 - Social Networking Conference, "Asian Youth - On the Cutting Edge of Mobile Adoption," Tokyo, Jeremy Kressmann
May 7 - Guest lecture, “Reaching the Luxury Consumer,” Stern Business School at New York University, 6pm, Allison Mooney
May 5 - Mobile Monday Boston, "Mobile Marketing and Advertising", The Liberty Hotel, Boston, 7:30pm, Alan Rambam
January 29 - Greystripe and BuzzD, "Next-Gen Advertising Roundtable Dinner", CraftBar Restaurant, 6:30-9:30pm, Alan Rambam
November 14 - Fleishman Hillard Webinar, "Communications for the Next Generation," 11am, Alan Rambam; reserve your seat here
November 13 - Insurers Public Relations Council, "Reaching the Connected Class," Marriott Riverfront, Savannah, GA, 2pm, Allison Mooney
November 9 - Council of Public Relations Firms' Critical Issues Forum, "The Consumer's in Control: Now What?," Alan Rambam
October 24 - "Digital Media" Roundtable Interview, Fleishman-Hillard Beijing, 10-11:30am, Alan Rambam
October 16-18 - World Knowledge Forum in Korea, Alan Rambam; view the full roster of speakers here
September 28 - LaGrant Foundation, Career Development Workshop, “Opportunity to Specialize: Pursue Your Interests,” Kendra Bracken
September 27 - The Millenials Alan Rambam will host: "Paper or Plastic? How do Millenials get their news and entertainment and why?" at 2pm. Scandinavia House in New York City
August 24 - 18th Annual Spring Break & Youth Marketing Summit @ The Jersey Shore, Alan Rambam
July 11 - WidgetCon 2007 Conference, "Widget Marketing in the Media Mix: Organizing Agencies Around Emerging Platforms," Alan Rambam
May 30 th - NACE 2007 at the New York Marriott Marquis at Times Square, "Navigating New Media Channels," Alan Rambam and Kendra Bracken
April 4-May 24 - DAS Partnership XVI 2007, Alan Rambam. Speaking tour with Diversified Agency Services (DAS), a global enterprise of leading marketing services and specialty communications companies.
April 24th - JAZZ Close West, San Francisco, Alan Rambam November 1st-3rd - 10th Annual CEO Forum in Beijing, "Tapping the Power of Asian Youth: Exploiting New Media Opportunities," Alan Rambam: video.
The WSJ reports that the latest battle in the global sneaker wars is figuring out what a “Chinese” style looks like.
In efforts to woo China’s consumers, Nike Inc., the country’s market leader in sportswear, and Adidas AG are both aggressively promoting apparel and shoes with designs incorporating Chinese elements — a departure from the mostly […]
Tags: Asia · Fashion & Retail · Marketing & Branding
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Back in September, H&M, the popular clothing retailer, announced plans to include Semacode bars on its advertisements, allowing customers to purchase items by quickly snapping a picture of the code on their cells. That same month, a McDonald’s in South Korea introduced new technology enabling customers to order food via their mobile phones. Diners […]
Tags: Fashion & Retail · Wireless World
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Target’s avatar fashion show in New York’s Grand Central this week
In September, we reported on how labels like Prada and H&M are getting involved in anime movies like Appleseed: Ex Machina and shows like the Sims 2 Fashion Runway Showcase. This week, Target joined the “in” crowd, sponsoring “the world’s first model-less fashion show”—a holographic […]
Tags: Emerging Technology · Entertainment · Fashion & Retail · Marketing & Branding · Movies · Music · TV & Web Video · Web
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As most marketers know, it is hard to keep the attention of busy teenage girls. Dove has been able to do just that with their much buzzed about—and passed around— “Onslaught” video. Part of their Campaign for Real Beauty, the provocative film takes a stab at the peddling of traditional and the objectification of […]
Tags: Fashion & Retail · Marketing & Branding · TV & Web Video
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In Deluxe: How Luxury Lost It’s Luster, Dana Thomas follows the dilution of high-end brands into mass-produced logos and streetside knock-offs. Jaded fashionistas, sick of paying top dollar for poor quality, are now driving a backlash antilabel trend. Just look to Tokyo’s young denimheads or the design snobs buzzing about “no brand” retailer Muji’s Stateside […]
Tags: Asia · Fashion & Retail · Marketing & Branding · Youth Trends
Welcome to NGT, home of the latest news, trends, and insights on all things youth and mobile.
We are now part of Omnicom and Fleishman-Hillard’s new global wireless communications agency. Read more about us here.
Why mobile?
Glad you asked. NGT is all about what’s next, and we think the future is wireless. In countries all over the world, youth are rapidly leapfrogging to the phone as their “first screen” for news, entertainment, information, and communication. Our goal is not just to keep up, but to stay ahead—miles ahead.
With a dedicated focus on the Asia-Pacific region through Fleishman-Hillard’s award-winning network of offices (twelve in eight countries to be exact), we have a window into the future of mobile marketing, advertising, social media and wireless purchasing platforms. The research, news and insights on this site inform all of our work.
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