Back in September, H&M, the popular clothing retailer, announced plans to include Semacode bars on its advertisements, allowing customers to purchase items by quickly snapping a picture of the code on their cells. That same month, a McDonald’s in South Korea introduced new technology enabling customers to order food via their mobile phones. Diners […]
Entries Tagged as 'Fashion & Retail'
Ordering to-go, on the go
November 14th, 2007 by David
Tags: Fashion & Retail · Mobile
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Avatars: Virtually Mainstream
November 8th, 2007 by David
Target’s avatar fashion show in New York’s Grand Central this week
In September, we reported on how labels like Prada and H&M are getting involved in anime movies like Appleseed: Ex Machina and shows like the Sims 2 Fashion Runway Showcase. This week, Target joined the “in” crowd, sponsoring “the world’s first model-less fashion show”—a holographic […]
Tags: Culture & Entertainment · Emerging Technology · Fashion & Retail · Marketing & Advertising · Movies · Music · TV & Video · World Wide Web
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Dove Makes an Impact Online
October 16th, 2007 by Laura
As most marketers know, it is hard to keep the attention of busy teenage girls. Dove has been able to do just that with their much buzzed about—and passed around— “Onslaught” video. Part of their Campaign for Real Beauty, the provocative film takes a stab at the peddling of traditional and the objectification of […]
Tags: Fashion & Retail · Marketing & Advertising · TV & Video
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Logo Backlash Creates the Antilabel Trend
October 11th, 2007 by Sherrie
In Deluxe: How Luxury Lost It’s Luster, Dana Thomas follows the dilution of high-end brands into mass-produced logos and streetside knock-offs. Jaded fashionistas, sick of paying top dollar for poor quality, are now driving a backlash antilabel trend. Just look to Tokyo’s young denimheads or the design snobs buzzing about “no brand” retailer Muji’s Stateside […]
Tags: Asia · Fashion & Retail · Marketing & Advertising · Youth Trends
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Digital Life Highlights
October 1st, 2007 by NGT
This past weekend the Javits Center in New York City was host to Digital Life 2007, one of the largest technology conventions in the world. What sets this one apart from others is access. Anyone can go. The exhibits were catered to people of all ages, hobbies and level of experience in technology. Several thousand […]
Tags: Emerging Technology · Fashion & Retail · Marketing & Advertising · Youth Trends
