These days, reality TV’s ridiculousness is rivaled only by its ubiquity. And the role of the youth audience has evolved from tangential spectator (The Bachelor) to active participant (My Super Sweet 16). But Range Rovers and rapper cameos are hardly “reality” for most young people. In fact, it would seem the very antidote to this […]
Entries Tagged as 'Marketing & Advertising'
Twitterview: @jillokawa on Virgin Mobile’s Homeless Youth TV
November 18th, 2008 by Laura W
Tags: Campaigns · Culture & Entertainment · Interview · TV & Video · Teens · Twitterview · Youth Trends
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The Week in Mobile: Dazed and Confused, Wayward Elephants, Brit Tweets and The New Vote
October 24th, 2008 by NGT
Youth & Family
Dazed and Confused Turns to Teens [PSFK]
Dazed and Confused is asking teens to submit their stories about what it’s like to be young in the UK for the magazine to bring to life. Their favorites will be made into features with the help of Dazed’s editorial staff and photographers.
The Family That Twitters Together, […]
Tags: Marketing & Advertising · Social Networking · The Week in Mobile
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Measuring Ads with Cell Phones
October 16th, 2008 by anita
How do you measure the impact of advertising? This is the question looming over the industry as it becomes increasingly defragmented and digitalized. In a given day, we encounter billboards, pop-ups, magazine ads, telemarketers… even commercials at the movies. With so many touchpoints, it’s hard to tell what actually reaches a person, let alone influences […]
Tags: Companies & Start-ups · Emerging Technology · Marketing & Advertising
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Teen Tips on How Not to “Do Digital”
October 15th, 2008 by Allison
Brands all over the world are trying to reach young people through digital channels. So how are they doing? Are the kids digging their Facebook apps? What about that jam playing on their website? Are they besties with marketers on Bebo? Hmmm, not so much.
PSFK pointed us to Ruby Pseudo’s “Teen Commandments for brands wanting […]
Tags: Culture & Entertainment · Emerging Technology · Marketing & Advertising · Social Networking · Youth Trends
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Medialets Matches Brands with Mobile Apps
October 1st, 2008 by Allison
Facebook apps are so last season. Even since the SDK launched in March, it’s an “iPhone strategy” that every brand must have.
Just as a whole economy developed around Facebook apps, expect the same to happen for the iPhone.One company that is riding the wave is Medialets. The young company is hoping the help promote and […]
Tags: Apps & Widgets · Companies & Start-ups · Marketing & Advertising · Social Networking · iPhone Apps
