The need for instant gratification is apparent in many areas of a Millenial’s life. But when it comes to food, the need for it–NOW–can transcend age boundaries. It’s simple biology. So is the desire to cut people in line. Thanks to GoMobo’s mobile ordering service, you can do both–at participating restaurants.
That’s the clincher isn’t it? [...]
Entries Tagged as 'Campaigns'
Subway Now: Mobile Ordering Starts to Scale
January 6th, 2009 by Allison
Tags: Campaigns · Emerging Technology · SMS
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AT&T Text Jumbli: Multi Platform Messaging
November 25th, 2008 by NGT
(Most) young people don’t stare at their laptops all day, they actually do go outside from time to time. This is why online media, while effective, isn’t the end-all-be-all of youth marketing that it’s often made out to be. There are hundreds of “touchpoints” to reach young people every day–Facebook, TV, movies, magazines, billboards, branded [...]
Tags: Apps & Widgets · Campaigns · Gaming · Marketing & Advertising · Social Networking
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Reviving Overalls: 6 Tips on Multi-Channel Strategy
November 24th, 2008 by Allison
In this week’s New York Time’s Magazine, Benjamin Palmer (Barbarian Group), Lars Bastholm (AKQA) and Robert Rasmussen (R/GA) discussed how the proliferation of screens (big, small, PC and mobile) will affect advertising and marketing. At one point, moderator by Jack Hitt proposed a mock case study of “Jack’s Overalls,” an old-school functional clothing maker. The [...]
Tags: Campaigns · Culture & Entertainment · Marketing & Advertising · Social Networking · World Wide Web · Youth Trends
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Twitterview: @jillokawa on Virgin Mobile’s Homeless Youth TV
November 18th, 2008 by Laura W
These days, reality TV’s ridiculousness is rivaled only by its ubiquity. And the role of the youth audience has evolved from tangential spectator (The Bachelor) to active participant (My Super Sweet 16). But Range Rovers and rapper cameos are hardly “reality” for most young people. In fact, it would seem the very antidote to this [...]
Tags: Campaigns · Culture & Entertainment · Interview · TV & Video · Teens · Twitterview · Youth Trends
