This week, our Global Youth Survey explores the various media outlets young people around the globe get their entertainment. We also will take a look at which types of advertising are convincing this young bunch to go out and spend their money.
Its no surprise that like some of us, quite a few of our […]
Entries Tagged as 'Marketing & Branding'
Global Youth Survey: Media Consumption & Advertising
May 11th, 2008 by NGT
Tags: Asia · Entertainment · Global Youth Survey · Marketing & Branding
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Teen Pregnancy Prevention Month
May 8th, 2008 by Allison
May is “Teen Pregnancy Prevention Month” and yesterday was the “National Day to Prevent Teen Pregnancy.” On that very special day, the National Campaign to Prevent Teen and Unplanned Pregnancy (full disclosure: an FH client), launched a host of outreach activities that encourage teens to think about the consequences of their actions when it […]
Tags: Entertainment · Gaming · Marketing & Branding · Social Networking · Teens · Web · Youth Trends
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Samsung’s Mobile Phone Globe
May 1st, 2008 by Allison
UK blog Dialaphone put together a post on mobile as art in which they call out this cell phone sculpture from Samsung. The handset maker put this “mobile phone globe” on display at a mall in the Ukraine last year in an effort to gain visibility for the brand. Apparently it was not visible enough, […]
Tags: Art · Marketing & Branding · Wireless World
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Trial and Error Mobile Ads
April 25th, 2008 by Allison
What sort of ads work best for mobile video? Figure it out yourself!
This is essentially what GoldSpot Media is telling brands and service providers with its new “Trial-in-a-box” offering. The product will allow them to conduct experiments with various forms of advertising including pre/post/mid-rolls, traditional TV spots (gateway, bumber, interstitials), in-video overlays/bugs, and product […]
Tags: Marketing & Branding · Wireless World
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How Micro Can You Go?
April 23rd, 2008 by Allison
According to a new Social Networking report from Hitwise, we will see the “emergence of the ‘super’ brand advocate” in 2008.
Whether via a personal blog or as a key member within a community, super-advocates are well informed, opinionated and have the ability to make or break a product launch or ruin a hard-earned reputation.
This sounds […]
Tags: Marketing & Branding · Social Networking · Sphere of Influence · Web
