On the heels of the announcement last week that comScore acquired M:Metrics, MediaPost’s Metrics Insider observed that young mobile users will push the industry’s growth. Apparently, the kids love their phones:
“…a colleague of mine who until recently was a college professor tells me that overwhelmingly, the platform of media choice for 18- to 24-year-olds […]
Entries Tagged as 'Marketing & Branding'
Reflex Marketing to Youth
June 9th, 2008 by NGT
Tags: Marketing & Branding · Wireless World
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Singaporean Ad Network Creates Dedicated Youth Channel
June 2nd, 2008 by Allison
It’s becoming increasingly apparent that tweens, teens and twenty-somethings are leading the tremendous paradigm shift that is taking place in communications. As a result, these younger demographics are getting more and more dedicated attention from marketers all over the world. Most recently, Admax Network, a leading digital advertising network in SouthEast Asia, launched a specialist […]
Tags: Asia · Marketing & Branding
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When It Comes to Mobile Ads, Teens Want Incentives and Experiences
May 29th, 2008 by Allison
A new Harris Interactive study confirms the notion that young people are more open to mobile advertising than adults, especially if it gets them free stuff. According to “2008 Consumer Acceptance of Mobile Advertising”:
47 percent of teens were willing to accept advertising images on their mobile phones compared with 35 percent of adults.
56 […]
Tags: Marketing & Branding · Wireless World · Youth Trends
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Global Youth Survey: Media Consumption & Advertising
May 11th, 2008 by NGT
This week, our Global Youth Survey explores the various media outlets young people around the globe get their entertainment. We also will take a look at which types of advertising are convincing this young bunch to go out and spend their money.
Its no surprise that like some of us, quite a few of our […]
Tags: Asia · Entertainment · Global Youth Survey · Marketing & Branding
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Teen Pregnancy Prevention Month
May 8th, 2008 by Allison
May is “Teen Pregnancy Prevention Month” and yesterday was the “National Day to Prevent Teen Pregnancy.” On that very special day, the National Campaign to Prevent Teen and Unplanned Pregnancy (full disclosure: an FH client), launched a host of outreach activities that encourage teens to think about the consequences of their actions when it […]
Tags: Entertainment · Gaming · Marketing & Branding · Social Networking · Teens · Web · Youth Trends
