According to a new Social Networking report from Hitwise, we will see the “emergence of the ‘super’ brand advocate” in 2008.
Whether via a personal blog or as a key member within a community, super-advocates are well informed, opinionated and have the ability to make or break a product launch or ruin a hard-earned reputation.
This sounds […]
Entries Tagged as 'Sphere of Influence'
How Micro Can You Go?
April 23rd, 2008 by Allison
Tags: Marketing & Branding · Social Networking · Sphere of Influence · Web
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Student Ambassadors Spread the Word
November 15th, 2007 by Allison
In our socially-networked world, Word-of-Mouth marketing is becoming essential. According to a recent Nielsen study, WOM is the most powerful selling tool worldwide. The concept of brand ambassadors, people who evangelize about a product or service, is a great example. While these used to be mainly celebrities hired to do advertisements, these are now everyday […]
Tags: Marketing & Branding · Sphere of Influence · Teens · Twenty-Somethings · Youth Trends
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MySpace Spam Gets Trashed at CMJ
October 25th, 2007 by David
MySpace, Imeem, and other music sharing sites are constantly being hailed as meccas for new talent—the perfect places for up-and-coming artists to make it big. But when it really comes down to how buzz is generated around a particular artist or band, word-of-mouth is the dominating factor, a CMJ panel of music marketers said last […]
Tags: Entertainment · Marketing & Branding · Music · Social Networking · Sphere of Influence
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Automakers Gamin’ in the Fast Lane
October 12th, 2007 by David
Fast cars and video games go together like aliens and space. Automakers are leveraging the relationship, using games to build brand image and entice consumers to test-drive new vehicles.
On Monday, Toyota debuted “Yaris”, a free Xbox 360 game, to help promote the company’s new, moderately priced subcompact model. The game, which combines real-world options like […]
Tags: Gaming · Marketing & Branding · Sphere of Influence
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Marc Ecko’s Viral Home Run
September 27th, 2007 by NGT
Marc Ecko, urban apparel designer and marketing marvel, has spread his brand to an even wider audience thanks to his latest ploy: www.vote756.com. He purchased Barry Bonds’ record-breaking 756th home-run ball in an auction for $752,467, then set up the website asking America to determine the fate of the ball:
A) send it to the Hall […]
Tags: Entertainment · Marketing & Branding · Sphere of Influence · Sports · TV & Web Video
