Sphere of Influence

Entries Tagged as 'Sphere of Influence'

Soulja Boy

August 20th, 2007 by Marc

Recently we’ve seen a lot of big companies try to leverage online video by either creating their own professional videos for the web or by holding UGC contests to get consumers to make them. But the best content is almost always unplanned, from the least likely source, and propelled by WOM.
Soulja Boy is just another […]

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McFly 2015: Kanye West Adds Clout

August 14th, 2007 by Allison

There’s a movement afoot to go Back to the Future II. We just told you about Hoverboards. Now we hear that Kanye West has joined up with McFly 2015, a grassroots project that wants to make the futuristic kicks Marty wore in the 1989 flick available to consumers. They are collecting signatures in the […]

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Hello!? McFly!?

August 14th, 2007 by Marc

For those of us that are frustrated that it’s 2007 and still no Jetsons cars, we have a new hope: the Hoverboard. That’s right, the circa 2015 Mattel Hoverboard from Back to the Future II. There are already a couple of models out there that use a cushion of air to float, and scientists have […]

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Kanye West Recreates Anime Classic

July 25th, 2007 by Allison

When Nas dropped his album Hip Hop is Dead, and speculation swirled that it actually was, our Jason Newport came back with an argument for its enduring success:
…Hip-Hop is dynamic. It is often reduced to being widely known simply as a music genre, but it is not synonymous with rap music. It is a lifestyle […]

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Internetworking

June 27th, 2007 by Allison

The new mindset among youth is a group mentality. When a teen subscribes to a collection of feeds, publishes a blog, puts a tag on a post, tells a friend about a video they are functioning as a network. Since the internet is fueling these connections, we’ll call it internetworking (because the world needs […]