At 3:44am EST this morning, Obama sent out this text to his followers: “Barack has chosen Senator Joe Biden to be our VP nominee. Watch the first Obama-Biden rally live at 3pm ET on www.BarackObama.com. Spread the word”.
It was a nod to the mobile lifestyle of his often young, tech-savvy supporters, but also shows how […]
Entries Tagged as 'Politics'
Following Fake Texts, Obama Keeps It Real
August 23rd, 2008 by Allison
Tags: Politics · Youth Trends
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Obama as the First “Wiki-Candidate”
June 25th, 2008 by David
During the primary election, Barack Obama rocked his own shortcode, Twittered to supporters and even created his own social network. Major publications are crediting Obama’s embrace of digital innovation and social networking as key to his success this election season. Here, we recap the highlights:
The New York Times’ Noam Cohen […]
Tags: Politics · World Wide Web
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Presidential Candidates Use Mobile To Boost Campaigns
January 9th, 2008 by David
2008 is the year of the “techelection.” Presidential candidates (Democrats in particular) are not only campaigning on social networks, but extending their outreach to the handset in an effort to win over younger voters.
Barack Obama, who already won the youth vote in both Iowa and New Hampshire, has relied on an extensive mobile network to […]
Tags: Emerging Technology · Marketing & Advertising · Mobile · Politics · Social Networking
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Live Caucus Coverage Hits the Handset
January 3rd, 2008 by David
With the 2008 presidential election getting a kick-start in Iowa today, the networks have a chance to showcase their Iowa coverage through their expanding lineup of mobile news offerings. NBC News 2 GO, the 24/7 mobile channel for NBC News, will simulcast MSNBC live to subscribers through 1am Eastern, according to TVNewser. News 2 Go, […]
Tags: Culture & Entertainment · Mobile · Politics · TV & Video
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Social Media Democratizes Democracy
August 15th, 2007 by Allison
Social media has played an increasingly important roll in attracting the youth vote in the 2008 presidential elections—from fundraising campaigns on MySpace to viral videos revealing candidates funny bones. The latest and most poignant example was the heavily-touted CNN/YouTube Democratic debate, which aired on last month.
Widely recognized as a resounding success, it was based on […]
Tags: Politics · Social Networking · TV & Video · World Wide Web
