According to a new Social Networking report from Hitwise, we will see the “emergence of the ‘super’ brand advocate” in 2008.
Whether via a personal blog or as a key member within a community, super-advocates are well informed, opinionated and have the ability to make or break a product launch or ruin a hard-earned reputation.
This sounds […]
Entries Tagged as 'Social Networking'
How Micro Can You Go?
April 23rd, 2008 by Allison
Tags: Marketing & Branding · Social Networking · Sphere of Influence · Web
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What Do Teens Want? Just Ask.
April 8th, 2008 by Allison
We recently wrote about how youth are using their phones in Asia, as reported by Synovate. Reports are well and good, great for stats to feed those marketing types who crave quantitative (yes, we are guilty). But the real insights come from the mouths of babes, as it were, qualitative-style. Anastasia Goodstein from YPulse […]
Tags: Books · Entertainment · Gaming · Movies · Music · Social Networking · TV & Web Video · Teens · Tweens · Virtual Worlds & Avatars · Web · Youth Trends
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Are Voice Apps Just for Grownups?
April 3rd, 2008 by Allison
No one would call the average teen too quiet, but when it comes to mobile, that may be the case for the new voice services hitting the market. Yahoo! just introduced voice search into its mobile oneSearch product, similar to ChaCha. An article in today’s New York Times also talks about several services out there: […]
Tags: Emerging Technology · Entertainment · Social Networking · Wireless World · Youth Trends
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Microsoft Surface Launches in AT&T Stores
April 2nd, 2008 by Allison
Last year we talked about the new trend in wireless retail of “experience shopping,” where stores are more hands-on museums than retail locations. Now AT&T is stepping up the in-store experience with the Microsoft Surface. The 30-inch multi-touch screen, which Microsoft debuted back in May of last year, allow consumers to learn about a device […]
Tags: Emerging Technology · Fashion & Retail · Marketing & Branding · Social Networking · Web · Wireless World
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Should Facebook Teach Teens the Art of Discretion?
March 25th, 2008 by NGT
Social networking sites like Facebook and MySpace are in a unique position. They have the potential to jump start careers, or ruin them before they have even begun.
A loophole was recently discovered in Facebook’s security policy, which allowed strangers to view personal photos and information of users. Facebook reported that the problem was fixed within […]
Tags: NGT First Person · Social Networking · Teens
