The popularity of avatars–increasingly popular thanks to sites such as Second Life–has brought these virtual characters to the handset. Just as we helped Cingular create MySpace Mobile, a Java app that allows users of the social network to use it on the go, Comverse Technology now has software allowing Second Lifers to view and control […]
Entries Tagged as 'Virtual Worlds & Avatars'
Mobile Avatar Communities
March 28th, 2007 by Allison
Tags: Asia · Mobile · Virtual Worlds & Avatars · Youth Trends
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Engagement
March 3rd, 2007 by rambam
Multitasking was once the buzzword for teen media consumption, but in 2007 it will be all about engagement. This generation has grown up in a digital world and thanks to years of multitasking they can process multiple streams of information simultaneously.
Now marketers need to engage teens on a much deeper level and truly integrate into […]
Tags: Marketing & Advertising · Social Networking · Virtual Worlds & Avatars
