On the heels of the announcement last week that comScore acquired M:Metrics, MediaPost’s Metrics Insider observed that young mobile users will push the industry’s growth. Apparently, the kids love their phones:
“…a colleague of mine who until recently was a college professor tells me that overwhelmingly, the platform of media choice for 18- to 24-year-olds […]
Entries Tagged as 'Wireless World'
Reflex Marketing to Youth
June 9th, 2008 by NGT
Tags: Marketing & Branding · Wireless World
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Plurk = The New Twitter in SouthEast Asia?
June 4th, 2008 by NGT
As most of our readers know, Twitter is a platform that allows users to “microblog” i.e. write short personal updates of 160 characters or less that answer the question “What Are You Doing?”. Some recent Twitters we’ve received have been: “ No gym at this hotel. How am I supposed to work on my triceps?” […]
Tags: Asia · Entertainment · Music · Web · Wireless World · Youth Trends
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When It Comes to Mobile Ads, Teens Want Incentives and Experiences
May 29th, 2008 by Allison
A new Harris Interactive study confirms the notion that young people are more open to mobile advertising than adults, especially if it gets them free stuff. According to “2008 Consumer Acceptance of Mobile Advertising”:
47 percent of teens were willing to accept advertising images on their mobile phones compared with 35 percent of adults.
56 […]
Tags: Marketing & Branding · Wireless World · Youth Trends
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Is the Future of Education Mobile?
May 22nd, 2008 by NGT
A recent piece in TechWorldNews, “Think Before You Ban,” discussed the current kibosh on cell phone use in New York public schools. While cell phones (and Akon ringtones) certainly have the potential to cause disruption in the class, the question is whether an all-out ban is the answer.
Let’s look at it this way: If a […]
Tags: Entertainment · Gaming · Teens · Tweens · Web · Wireless World · Youth Trends
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Cell Phones Continue Trend Towards Healthcare Utility Belt
May 2nd, 2008 by Forest
Just as John Stuart Mill argued that there were both simple and higher levels in the realm of pleasure, we continue to see many uses for cell phone technology beyond “Mice Love Rice” ringbacks.
This is especially true when it comes to healthcare. A few days ago, we presented the possibility of patient monitoring by way […]
Tags: Emerging Technology · Wireless World
