This week, our Global Youth Survey explores the various media outlets young people around the globe get their entertainment. We also will take a look at which types of advertising are convincing this young bunch to go out and spend their money.
Its no surprise that like some of us, quite a few of our […]
Entries Tagged as 'Global Youth Survey'
Global Youth Survey: Media Consumption & Advertising
May 11th, 2008 by NGT
Tags: Asia · Entertainment · Global Youth Survey · Marketing & Branding
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Global Youth Panel: Spending Habits
May 5th, 2008 by NGT
We all know that youth like to spend (their parents) money, but what factors influence their decision-making process?
This week, our Global Youth Survey explores the spending habits of young people ages 14-29 around the world. Across all surveyed countries, the most popular purchase-influencers are friends/family and online reviews.
43% of respondents decide which products to purchase […]
Tags: Fashion & Retail · Global Youth Survey · Youth Trends
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Global Youth Survey: Social Media
April 28th, 2008 by NGT
This week, our Global Youth Survey gives us a look at how young adults are communicating online, around the world. And unless you’ve been living in a bubble, you know they are on social networks. The question is, which one?
Facebook is a clear winner, along with Hyves, MSN, Friendster and Cyworld. Here’s the regional breakdown:
One […]
Tags: Global Youth Survey · Youth Trends
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NGT Global Youth Survey: Mobile Usage
April 17th, 2008 by NGT
Who would have guessed that the number one use of a phone would not be to make a phone call? Certainly not Alexander Graham Bell. But the mobile age is upon us, and the phone is becoming a conduit for all forms of communications, services, and entertainment.
One of the predominant uses is text messaging–an easy, […]
Tags: Global Youth Survey · Youth Trends
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NGT’s Global Youth Panel: The Connected Class
April 15th, 2008 by NGT
With the help of our international network of offices, we were able to assemble panels of teens and twenty-somethings in seven countries. In a series of posts beginning today, we’ll be bringing you our most noteworthy findings (some expected, some unusual, all good) on the lives of youth around the world.
The survey, conducted between October […]
Tags: Global Youth Survey · Youth Trends
