We talk a lot about “curation” and its importance in our media- and technology-saturated world. So we find it suiting that museums are rising to the occasion, adding their editorial expertise to new media channels.
For awhile now, museums have been taking advantage of mobile technology-mobile audio for special exhibits, applications that provide details on […]
Entries Tagged as 'Youth Trends'
Oklahoma Museum Curates with Mobile
September 9th, 2008 by Sarah
Tags: Art · Culture & Entertainment · Mobile
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City of Memory Maps New Yorkers’ Common Ground
September 8th, 2008 by Forest
“Memory is a way of holding onto the things you love, the things you are, the things you never want to lose.” - Kevin Arnold
Ah, how we long for the soothing narration of Kevin Arnold, played over an embarrassing mishap or sincere moment of truth. Unlike the Wonder Years, memories stay with us and, like […]
Tags: Culture & Entertainment · Gaming · Mobile · Social Networking · World Wide Web
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Out-of-Home Integration Will Drive Mobile Campaigns
September 4th, 2008 by Allison
No phone is an island. It needs to connect with other phones, otherwise you’re just talking to yourself. The same can be said of mobile marketing. As a stand-alone medium, the handset is a relatively ineffective communications platform. But in conjunction with other forms–print, broadcast, out-of-home–it can be an incredibly powerful way to reach the […]
Tags: Marketing & Advertising · Mobile
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Introducing the Hype-rbola
September 3rd, 2008 by NGT
Anyone who follows “trends” can tell you that not everything is worth its buzz. So what differentiates a one-hit wonder from the “next great thing”? Well, is it useful? And are people using it?
With these factors in mind, we devised intricate mathematical equations, ran very complicated algorithms, spent countless hours testing and trialing, then […]
Tags: Emerging Technology · Youth Trends
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In-Mall Marketing Adapts to Mobile Behavior
September 2nd, 2008 by Allison
“The retail environment seems so rich with possibilities for cell phones, and yet marketers are just beginning to explore ways to initiate in-store conversations with customers,” says Steve Smith in his Mobile Insider column today on MediaPost.
Mostly, he focuses on a company called PlumReward that offers a mobile loyalty program through SMS. This could replace […]
Tags: Marketing & Advertising · Mobile
