November 6-7, 2008 - YPulse Youth Marketing National Mashup East, Boston University Campus, Allison Mooney
September 18, 2008- The Luxury Marketing Council, 8-9:30am, Allison Mooney
September 9, 2008- Marine Corp Community Services Conference, 11-12:30pm, Allison Mooney
July 22, 2008 - Omnicom University Post Graduate program at Babson College, 1-5pm, Alan Rambam
July 14, 2008 - YPulse 2008 National Mashup: Reaching Today's Totally Wired Generation with Technology, "What's Next in the Mobile Youth Space?" Hotel Nikko, San Francisco, 2:15pm, Allison Mooney
June 24, 2008 - Omnicom University Post Graduate program at Babson College, 1-5pm, Alan Rambam
June 12, 2008 - Omnicom University Post Graduate program at Babson College, 8am-3pm, Alan Rambam
June 7, 2008 - Omnicom University Post Graduate program at Babson College, 1-5pm, Alan Rambam
June 3, 2008 - NY:MIEG Breakfast, "Shifting the Paradigm: Young Women with Cool Jobs Making a Difference in Digital Media and Beyond," SobelMedia World Headquarters, 7:30am-10am, Allison Mooney
May 19, 2008 - "Marketing to Youth" Conference, Full-day Workshop on "Making the Connection with Youth", Hong Kong, Alan Rambam and Allison Mooney
May 14, 2008 - "Marketing to Youth" Conference, Full-day Workshop on "Making the Connection with Youth", Singapore, Alan Rambam and Allison Mooney
May 9, 2008 - Social Networking Conference, "Asian Youth - On the Cutting Edge of Mobile Adoption," Tokyo, Jeremy Kressmann
May 7, 2008 - Guest lecture, “Reaching the Luxury Consumer,” Stern Business School at New York University, 6pm, Allison Mooney
May 5, 2008- Mobile Monday Boston, "Mobile Marketing and Advertising", The Liberty Hotel, Boston, 7:30pm, Alan Rambam
January 29, 2008 - Greystripe and BuzzD, "Next-Gen Advertising Roundtable Dinner", CraftBar Restaurant, 6:30-9:30pm, Alan Rambam
November 14, 2007 - Fleishman Hillard Webinar, "Communications for the Next Generation," 11am, Alan Rambam; reserve your seat here
November 13, 2007 - Insurers Public Relations Council," Reaching the Connected Class," Marriott Riverfront, Savannah, GA, 2:00pm, Allison Mooney
November 9, 2007 - Council of Public Relations Firms' Critical Issues Forum, "The Consumer's in Control: Now What?," Alan Rambam
October 24, 2007 - "Digital Media" Roundtable Interview, Fleishman-Hillard Beijing, 10-11:30am, Alan Rambam
October 16-18, 2007 - World Knowledge Forum in Korea, Alan Rambam; find the full roster of speakers here
September 28, 2007 - LaGrant Foundation, Career Development Workshop, “Opportunity to Specialize: Pursue Your Interests,” Kendra Bracken
September 27, 2007- The Millenials at the Scandinavia House in New York City Alan Rambam will host "Paper or Plastic? How do Millenials get their news and entertainment and why?" at 2pm
August 24, 2007- 18th Annual Spring Break & Youth Marketing Summit @ The Jersey Shore, Alan Rambam
July 11, 2007 - WidgetCon 2007 Conference, "Widget Marketing in the Media Mix: Organizing Agencies Around Emerging Platforms," Alan Rambam
An article in today’s New York Times that talks about “digitally effusive teenage girls” as the “cyberpioneers of the moment” is getting a lot of buzz around the office here. It says:
The “girls rule” trend in content creation has been percolating for a few years — a Pew study published in 2005 also found that […]
Tags: Teens · Web · Youth Trends
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As I sat slumped in my seat on the bus, my cell phone rang, and I began the clumsy dance of trying to pause my iPod, set down my agenda and close my notes, while still managing to mutter a simple “hello.” This constant juggling act of tasks, technology and a never-ending to-do list is […]
Tags: NGT First Person · Teens · Twenty-Somethings · Wireless World · Youth Trends
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Does technology make young people socially awkward basement-dwellers? Or does it increase communication and extend social circles? The answer seems to be both.
Last week, Prince Harry was apparently busted by his girlfriend for exchanging texts with a female admirer. Indeed, texting is the medium of choice for the young and hyper-social –even for messages of […]
Tags: Social Networking · Teens · Twenty-Somethings · Youth Trends
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In our socially-networked world, Word-of-Mouth marketing is becoming essential. According to a recent Nielsen study, WOM is the most powerful selling tool worldwide. The concept of brand ambassadors, people who evangelize about a product or service, is a great example. While these used to be mainly celebrities hired to do advertisements, these are now everyday […]
Tags: Marketing & Branding · Sphere of Influence · Teens · Twenty-Somethings · Youth Trends
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Welcome to the Age of Perez Hilton—that time in history when a hotel heiress going to jail trumps war coverage on CNN. These days, it’s all-about-gossip-all-the-time: Gawker Stalker headlines with stories like “Sarah Silverman, W50th & Broadway, Oct. 29 @ 9pm”; the Facebook app “Lindsay Lohan Status” lets users know when the troubled access is […]
Tags: Social Networking · Teens · Twenty-Somethings · Web · Youth Trends
Welcome to NGT, home of the latest news, trends, and insights on all things youth and mobile.
We are now part of Omnicom and Fleishman-Hillard’s new global wireless communications agency. Read more about us here.
Why mobile?
Glad you asked. NGT is all about what’s next, and we think the future is wireless. In countries all over the world, youth are rapidly leapfrogging to the phone as their “first screen” for news, entertainment, information, and communication. Our goal is not just to keep up, but to stay ahead—miles ahead.
With a dedicated focus on the Asia-Pacific region through Fleishman-Hillard’s award-winning network of offices (twelve in eight countries to be exact), we have a window into the future of mobile marketing, advertising, social media and wireless purchasing platforms. The research, news and insights on this site inform all of our work.
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