Like other virtual worlds targeted towards the tween crowd (Webkinz, Neopets, Whyville, etc.), Moshi Monsters introduces a younger audience to a 3D digital universe mashed up with a child-friendly brand of social networking. It’s no Facebook, but they can tack notes on friends’ walls and meet up for play dates in “Monstro City.” This demographic […]
Entries Tagged as 'Tweens'
Moshi Monsters: New Tween Virtual Social Networking World
May 7th, 2008 by Forest
Tags: Social Networking · Tweens · Virtual Worlds & Avatars · Web · Youth Trends
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What Do Teens Want? Just Ask.
April 8th, 2008 by Allison
We recently wrote about how youth are using their phones in Asia, as reported by Synovate. Reports are well and good, great for stats to feed those marketing types who crave quantitative (yes, we are guilty). But the real insights come from the mouths of babes, as it were, qualitative-style. Anastasia Goodstein from YPulse […]
Tags: Books · Entertainment · Gaming · Movies · Music · Social Networking · TV & Web Video · Teens · Tweens · Virtual Worlds & Avatars · Web · Youth Trends
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Mobile Key to Reaching Youth in Asia, Study Shows
March 14th, 2008 by NGT
How many hours do you spend on the Internet and your mobile phone? Probably not as much as your average teenager in Hong Kong. According to a new survey, of the 38 hours of activities Asia’s youth manage to squeeze into a day, 10 are spent on some form of media.
The Synovate Young Asians survey, […]
Tags: Asia · Marketing & Branding · Teens · Tweens · Twenty-Somethings · Wireless World · Youth Trends
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Halo Sweeps the Box Office
October 17th, 2007 by David
Since when do Ben Stiller movies flop? Well, apparently since “Halo 3″ came around.
Earlier this month, the star of “Zoolander” and “Meet the Fockers” saw his latest film, “The Heartbreak Kid,” debut with sales well below even the industry’s lowest expectations. The Oct. 5th weekend actually proved disappointing for the entire industry: ticket sales were […]
Tags: Entertainment · Gaming · Marketing & Branding · Movies · Teens · Tweens · Twenty-Somethings · Youth Trends
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TWEENS TAKE GAMING ONLINE
October 4th, 2007 by Allison
The kids on the Tween Panel at the YPulse Mashup this past Friday were hard pressed to come up with their favorite Web sites that weren’t gaming sites. They rattled them off… Albinoblacksheep, Pokemon, Crazymonkeygames, Neopets, Webkinz, Maplestory…. and the others nodded their heads knowingly.
Tweens (ages 8 to 12) are just all about gaming […]
Tags: Gaming · Tweens · Youth Trends
