How many hours do you spend on the Internet and your mobile phone? Probably not as much as your average teenager in Hong Kong. According to a new survey, of the 38 hours of activities Asia’s youth manage to squeeze into a day, 10 are spent on some form of media.
The Synovate Young Asians survey, […]
Entries Tagged as 'Twenty-Somethings'
Mobile Key to Reaching Youth in Asia, Study Shows
March 14th, 2008 by NGT
Tags: Asia · Marketing & Branding · Teens · Tweens · Twenty-Somethings · Wireless World · Youth Trends
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On Campus, Smartphones Are the Holy Grail
February 4th, 2008 by NGT
As I sat slumped in my seat on the bus, my cell phone rang, and I began the clumsy dance of trying to pause my iPod, set down my agenda and close my notes, while still managing to mutter a simple “hello.” This constant juggling act of tasks, technology and a never-ending to-do list is […]
Tags: NGT First Person · Teens · Twenty-Somethings · Wireless World · Youth Trends
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The Age of Awkward Socialites
November 26th, 2007 by Allison
Does technology make young people socially awkward basement-dwellers? Or does it increase communication and extend social circles? The answer seems to be both.
Last week, Prince Harry was apparently busted by his girlfriend for exchanging texts with a female admirer. Indeed, texting is the medium of choice for the young and hyper-social –even for messages of […]
Tags: Social Networking · Teens · Twenty-Somethings · Youth Trends
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Student Ambassadors Spread the Word
November 15th, 2007 by Allison
In our socially-networked world, Word-of-Mouth marketing is becoming essential. According to a recent Nielsen study, WOM is the most powerful selling tool worldwide. The concept of brand ambassadors, people who evangelize about a product or service, is a great example. While these used to be mainly celebrities hired to do advertisements, these are now everyday […]
Tags: Marketing & Branding · Sphere of Influence · Teens · Twenty-Somethings · Youth Trends
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Scandal Gets Crowdsourced on CampusGossip.com
November 7th, 2007 by David
Welcome to the Age of Perez Hilton—that time in history when a hotel heiress going to jail trumps war coverage on CNN. These days, it’s all-about-gossip-all-the-time: Gawker Stalker headlines with stories like “Sarah Silverman, W50th & Broadway, Oct. 29 @ 9pm”; the Facebook app “Lindsay Lohan Status” lets users know when the troubled access is […]
Tags: Social Networking · Teens · Twenty-Somethings · Web · Youth Trends
