Youth Wireless Immersions
This new offering from NGT will help you understand this generation and their “first screen”: the mobile phone. These interactive sessions unlock the wireless trends, themes, and technologies that will be shaping their lives—and impacting your business—for years to come.
Trend Reports
Our Trend Reports provide deep market insights into the rapidly changing world of youth communications. Released several times a year, these brief overviews cover a broad range of topics that relate to mobile, including technology, wireless, entertainment, fashion, marketing, attitudes and gaming. They present the latest emerging trends in these categories, provide analysis and help inform decisions about direction, investments, and strategy across all audiences.
Research Papers
A sampling of our research and insights on topics such as Sphere of Influence, Pester Power, China’s City Kids and more…
NGT Glossary
A handy layman’s guide to all those scary-sounding words we throw around like “moblog,” “machinima” and “pervasive network.”
Chinese 101
An archive of our Chinese lessons–printable guides and podcasts–as given by intern Marc Matthews. The best way to learn is practice, so download, read, and repeat….
