Media Planning:
We specialize in selection, buying and planning of media on mobile. This includes WAP banner ads, pre-rolls, post-rolls, overlays, database targeting, sponsorships, and emerging platforms.
We recognize that wireless media planning is a unique discipline that, in terms of how media is purchased, is similar in some extent to the pricing methodology behind Web media. It is essential to determine the right media properties for a brand. Thanks to our partners at OMD, one of the world’s foremost media agencies, we have unparalleled expertise in this area. We utilize the best ad-serving networks and technologies available to match the right ads with the right users.
Advertising:
A mobile marketing solution is only as effective as the creative and message delivered to the consumer. For mobile it must be custom-built for the handset, be compelling in a mobile environment, and complement, lead and follow the creative delivered under the broad media mix.
Through our global resources, we offer a 360 solution for mobile marketing. This means complete mobile campaign management, from concept to execution including:
- Campaign partner selection, architecture and coordination
- Creation of made for mobile content, i.e., mobile blogs, branded entertainment, videos, concerts, mobisodes, and SMS tips/alerts
- Mobile press releases and SMS editor updates
- Development of wireless news and PR hubs
- Location-based news distribution i.e., Bluetooth, SMS or LBS
- Mobile tools and applications i.e., QR codes, Bluetooth, mobile commercials, and mobile avatar development/management
- Mobile social network development and integration
- Building of wireless web sites and storefronts
Measurement:
We can deliver campaign results through a number of measurement options. CPM, CPC, and CPA options can all be pursued with wireless carriers and ad supported networks, as well as mobile-centric measurement models such as click-to-call, click-to-video, etc.
Beyond this, we are aiming to set the global standard for wireless measurement through our proprietary tools. These include robust branded mobile destinations that update automatically with embedded measurement tools such as a desktop dashboard that shows a campaign’s real-time impact on consumer attitudes, behaviors and referral traffic.
Research and Insights:
We are constantly tracking mobile industry trends, emerging technologies and applications, and youth-focused insights through Next Great Thing. This work informs all of our planning, advertising and measurement efforts, as well as new business, investment, and partnership opportunities.
